Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Gainsight

JANUARY 25, 2024

All of this changes customer expectations on how they expect you to educate them on your product or service. On the other hand, digital customer education refers to using a learning management system (LMS) and a digital customer academy to increase the reach, impact, and efficiency of customer training.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Looking into tools for product marketing managers?

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. Not only do we have this wave of inbound customer volume, we’ve got change in customer expectations. You can use survey responses to route future inbound support queries or use them to trigger sales team workflows. We had a pre-sales team.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

ProductPlan

SEPTEMBER 28, 2022

The marketing team, meanwhile, changes its approach to inbound marketing to be educational. At ProductPlan, we take a low-key, educational approach to content that allows product managers to learn about us through high-quality articles, books, webinars, and other content.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Usersnap

JULY 11, 2021

There are a couple of reasons why customer care is a true growth hack for your business: If you are building a new product (which isn’t just a copy cat ) you’ll have to do a lot of educational work. And it will be a great inbound marketing channel for new prospects too. Be prepared for that. Don’t scale customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52