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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

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The Business of Software Review – All New Talks from 2019 So Far

Business of Software Conference

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? 2 – Product & UX.

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Establishing a Good Product Relationship with a Remote Engineering Team

The Product Guy

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Well, before, product knew what was going on and engineering didn’t.” and one engineer in Iceland.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises.

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

We will review each smart glass available today, including the newest entrant, Jio Glass. However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. Smart glasses have been a buzzword for a few years now.