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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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Building help content into your product launch

Intercom, Inc.

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

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SaaS Product Launch: How to Launch Your SaaS Product Step by Step

Userpilot

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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How to beta test, with award-winning learning app Pocket Prep

Usersnap

Surely all software companies are familiar with beta testing, but how well do you actually do it? We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. A feedback-driven example of beta testing.

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4 key phases in product testing (and why not every feature should make it to beta)

Mixpanel

When you’re releasing a new product or feature, the step that gets the most attention is usually the beta testing phase. But getting a feature to a market-ready state is a long process involving months of work before you get to beta testing. Overbalancing on testing just doesn’t make sense here.

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Four Honest Lessons from Intercom?s Biggest Product Launch Ever by Mark Ryan

Mind the Product

Intercom amended its old process and introduced a method it called Product Forum to be able to collaborate better and keep up its tremendous pace. However, the company had never before put so much research and data science into a new product. Still, the decision to skip beta testing required a shift of mindset.