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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

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Six Types of Competition That You Must Be Aware Of

The Product Coalition

Photo by Alexei on Pxhere A few months after I joined Twiggle as the VP of Product, the CEO gave me a list of competitors to review. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. I’m sure that your product, too, has a generic list of competitors.

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“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

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Two Development Team Configurations I Lobby Against

Mironov Consulting

 In the enterprise software space, every of our customers and execs will always have another dozen unmet needs, amplified by our enterprise sales teams.  It’s For example, we anticipate that lots of our enterprise customers will need custom connectors to their unique data pipelines.  So

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What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

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Major Migrations Are An Organizational Challenge, Not Just a Technical Challenge

Mironov Consulting

 Usually the discussion is highly technical: APIs, data transformation, feature ladders.  But  But most of the migration failures I see are driven by organizations’ unwillingness or inability to stick with the very hard choices that B2B/enterprise migrations demand.  We

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The key to making product analytics work in enterprise-level organisations

Mixpanel

These organisations are often centred around a product team that takes care of the end-to-end product development cycle. In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations. Meanwhile, product development resides with IT.