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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

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To PLG or not to PLG

The Product Coalition

Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. years or so.

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

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How to Enhance Your Product Management Super Powers

Revulytics

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager? But can you be just a technical product manager or just a strategic one?

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Built for You: Making of Series

Intercom, Inc.

Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch. For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Thomas: Fantastic.

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Product Usage is genuinely a journey on its own (see the Ferris wheel analogy below). The one depicted below could be used for collaboration software.