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Demystifying Product Marketing for Product Managers

ProductPlan

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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How to Support the Entire Product Lifecycle: A Tour of ProductPlan’s Enterprise Plan

ProductPlan

From inception to launch and beyond: Learn more about ProductPlan’s end-to-end product management platform. ProductPlan customers have already taken the right step by investing in a purpose-built solution that helps them achieve a holistic view of their product strategy with dynamic roadmapping.

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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions. Apptentive. Kin + Carta.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Using Apptentive Notes, you can follow up with a group of variant participants to let them know that the functionality they tested in beta is now generally available in your product. Unify data and simplify partner integrations with enterprise-class security and reliability. Apptentive.

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How to Leverage HubSpot Customer Journey Analytics

Userpilot

Hubspot customer journey analytics can help product managers tap into the pulse of their target customers. Deals (available on Sales Hub Enterprise only): select Deals to get insights on how your content is creating new deal opportunities. Form ID : populates the name of a form.

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Feedly is hiring a VP Marketing

Roy Madden

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.