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That was an eye opener, as most of my life, I focused on jumping to solutions, but spent little or no time in defining them in the right way. After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention.
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Can you just teach us UX?" They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years?
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