Userpilot
MAY 27, 2024
Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !
Mixpanel
APRIL 7, 2022
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness.
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Product Talk
JUNE 2, 2021
Suppose this product trio works at your favorite streaming entertainment service (think Netflix , Hulu , or Disney+ ) and they are tasked with increasing subscriber engagement measured by average viewing minutes per week. It starts with focusing on the customer. Where, when, and how does streaming entertainment show up in their lives?
Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Product Talk
DECEMBER 6, 2023
Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?
Product Talk
JULY 8, 2020
As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. But our job is not to address every customer opportunity.
Userpilot
NOVEMBER 17, 2022
By adding delight to the product, you increase product stickiness and enhance customer satisfaction. This happens because users find interactions with the product rewarding. Delightful products are also full of personality, so users develop human-like relationships with them. First, they satisfy real user needs.
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