Good Product Manager

MARCH 18, 2019

I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!) Product Management Events This Spring. What’s Hot on Twitter.

Events 60

Events Agile Product Research Product Management 60

The Product HQ

MAY 10, 2024

Do you aim to become a Group product manager or have a product management career in your dream company but have no experience playing the role? A Group Product Manager (GPM) is at the top of the hierarchy of product managers and leads a team of product managers.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

Ronke PM

OCTOBER 5, 2023

This revelation was the "aha moment" most Product Managers dream of, and it was only achievable because I fully immersed myself in their world. To further assimilate, learn and grasp their customers' experiences, product teams and their interdisciplinary partners implement and participate in the following customer experiences.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

Feedback Software 85

Feedback Software Analytic Tools Research Software User Testing 85

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Research Software 130

Research Software White Paper Management Management 130

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. to business products like Google My Business and Google Ads in India. 830 - 10 am Email time!

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. These roundtables are intimate, invite-only events for SiriusDecisions clients where we facilitate open discussion between functional leaders from different b-to-b organizations on a chosen topic of interest. What’s Hot on Twitter.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mixpanel

MAY 9, 2024

Users aren’t very adept at predicting their own futures (consider any given New Year’s resolution) and having analytics allows product teams to dig deeper than human-error-prone surveys and user interviews. Hyper-detailed data leads to better product design and iteration decisions. The strategy paid off.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. Rethinking the Role of Events. While some product managers have a sales background, most don’t. It’s natural to dread them.

Events 40

Events User Testing User Friction Strategy 40

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place. Every question has a purpose.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Example of a product experience survey.

Customer Feedback 72

Customer Feedback User Testing Feedback Software Product Research 72

The Product Coalition

MAY 15, 2019

One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. A topic of hot debate in the agile and product circles but with very few answers. Credit: DataKitchen Since its inception, Scrum and the Product Owner role has become widely adopted.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. SaaS startups fail due to poor product market fit.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

Product launches 96

Product launches Product Research Data Visualization Research Software 96

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

Product launches 81

Product launches User Testing Product Research ChatGPT 81

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 93

Data Visualization User Testing Research Software Feedback Software 93

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

User Testing 52

User Testing Research Software Customer Experience Reporting Tools 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. The product and engineering teams grew fast too.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Userpilot

SEPTEMBER 29, 2022

What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. When users are used to the product and can use it effectively, its relative value grows. How do you measure product value?

User Testing 87

User Testing Product Research Feedback Software Analytic Tools 87

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. The insights from the market research feed into the go-to-market strategy.

Product launches 88

Product launches Product Research User Testing Research Software 88

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Interactive walkthrough.

Feedback Software 85

Feedback Software Analytic Tools Research Software Customer Experience 85

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product-market fit is a good indication of how competitive your product is.

Product Research 82

Product Research User Testing Feedback Software Research Software 82