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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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Creating Product Launch Momentum

ProductPlan

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

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What are the benefits of having your launch plan in the same tool as your roadmap?

ProductPlan

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Regardless of size and scope, launches always turn out better when you involve the product team. What are the benefits of having your launch plan in the same tool as your roadmap?

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How to establish a product analytics practice

Mixpanel

Your flow should be: Ask a question Implement data to answer Build a report Generate insights Use case solved Repeat At Mixpanel, too often we’ve worked with customers that insist on adding every interaction (events) users can take on their platform. And most of these events never end up being queried. Or were there some surprises?

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

Connect Product Strategy to Execution in ProductPlan > Stakeholder alignment Stakeholders must buy into this strategy to push incremental value while working on more extensive initiatives. And the audience for these roadmaps gets consistent output across the product portfolio.