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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Product Experience Strategy: What is It and How to Build One [+ Examples]

Userpilot

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Define strategic goals using the SMART framework to align with business needs.

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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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11 User Flow Examples + How to Inform UX Design With Them

Userpilot

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Build your user flow diagram. Referral user flow.

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How to Build a Customer Feedback Form [+ Examples and Best Practices]

Userpilot

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customer feedback form is a way to gather customer feedback in a structured way. What is a customer feedback form?

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How to Segment Customers for a Better Customer Experience

Userpilot

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!

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Give your support team more input with this decision-making framework

Intercom, Inc.

At Intercom, we recently introduced a new decision-making framework for our Support team that ensures that everyone is heard and feels involved. Your support team will have a unique perspective on customer needs and pain points. For example, like most other businesses, when COVID-19 hit, we too felt the pinch.

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