The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Product Bookshelf

JANUARY 1, 2021

Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. Product-Led Growth: How to build a product that sells itself by Wes Bush. Product-Led Growth: How to build a product that sells itself by Wes Bush.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JUNE 29, 2023

So, if you want to avail yourself of more features unavailable in the software, you can integrate your HubSpot account with other apps. Now let’s check out the 15 best HubSpot integrations, including their best features/use cases, prices, and ratings on the G2 platform. This means you can send and receive data to/from HubSpot.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Intercom, Inc.

JULY 11, 2019

Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Select the right expansion strategy for your product, business goals, and pricing model (i.e. Use growth loops, content marketing, and referral programs to drive user acquisition.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? Customer success is a core growth driver for any SaaS business. No worries! Book a demo to learn more.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. The target market is clear (and niche!).

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JULY 6, 2021

These days, customers expect instant access to support, especially for products that are critical to their business operations. Access to a larger market. If people can buy your product in their native language, they should be able to receive support in their native language as well. Consistent customer experience.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Best AI tools for SaaS Marketing: EliseAI: create AI chatbots.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Why is analytics important for SaaS?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? 86% of buyers are willing to pay more for a product if they have a better customer experience. No worries!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack. A suite of tools that creates new business growth.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Userpilot

MAY 30, 2023

Although each CDP platform will be different, there are a few key features to look out for: data unification and management, segmentation , analytics , real-time insight, and integrations. Figure out your technical constraints, and finally prioritize ‘must have’ features: your choice should now be obvious! Product teams.

Analytic Tools 98

Analytic Tools Data Visualization User Testing Customer Experience 98

Userpilot

FEBRUARY 1, 2022

What is product experience? Why is product experience important for your SaaS? We’ll show you how to leverage user analytics, use in-app experiences and user feedback to enhance product experience for better user engagement , reduced churn, and strong relationships with your customers. What is product experience (PX)?

Customer Experience 98

Customer Experience Data Visualization Analytic Tools Feedback Software 98

Userpilot

MAY 26, 2021

Today we’re walking you through the best customer engagement software solutions for SaaS in 2021 based on four main criteria: user analytics & tracking features. Essential features of a Customer Engagement software. Customer engagement software lets you track and analyze customer behavior inside your product. Get a demo now!

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JANUARY 19, 2022

This link allows you to convert and send Userpilot flows and their associated data to a format compatible with other products and services. Get a demo and see how Userpilot could be a great addition to your product adoption tool stack. your customers by asking them for feedback on a feature they haven’t used yet.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Intercom, Inc.

MAY 10, 2018

He’s written more than 650 of them over the past decade and has been featured and quoted in The New York Times, Fortune, Wired and Wall Street Journal. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JANUARY 24, 2019

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. You’ve had a number of roles at Salesforce since you joined the company back in early 2002, from product management to startup relations. When I started in 2002, I was the first product manager for the API.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Derek: We’re a product led company, so most of our leads come through a free trial. Dan: We do something similar, which is we start to segment the market.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Brian Balfour

JUNE 20, 2017

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. The number of solid cases/examples out there is few and far between. So Susan Su, Head of Marketing at Reforge, dug in with the Patreon team to produce this amazing piece.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Gainsight

DECEMBER 23, 2019

This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. How complicated is your product? Adam Strong: Thank you.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Free trial to product-qualified lead (PQL) conversion: 4%. Create marketing playbooks for optimization.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization Reporting Tools 102

Andrew Chen

MAY 14, 2018

Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Userpilot

MARCH 26, 2024

TL;DR Data analysis reports are documents used to share insights from the process of gathering and analyzing product and web data. For example, you can use it to monitor your KPIs. Path analysis is a tool for mapping user actions at a specific funnel stage, for example, to identify the happy path to conversion.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Feedback Software 52

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118