The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Why should you collect customer insight? How to collect customer feedback?

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Research Software 89

The Product Coalition

SEPTEMBER 27, 2022

Jack Welch Product strategists = coaches You, as the product strategist, are the coach. The product strategy acts as the playbook for the team, taking them to victory. Products without a product strategist are like athletes without a coach, wandering campus unable to find the gym, let alone execute a successful practice.

Weak Development Team 129

Weak Development Team Product Strategy Strategy Vision 129

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. There’s no entity of a customer in Jira, for example, which is mind-boggling. Thinking about, for example, team knowledge or customer feedback.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

Product Strategy 132

Product Strategy Strategy Product Research User Testing 132

Userpilot

FEBRUARY 26, 2023

TL; DR A customer retention survey is a great tool to learn more about customers’ feelings regarding your product and customer experience. Examples of customer retention survey questions include: Net promoter score (NPS) : “How likely are you to recommend our product to others on a scale of 0-10?”

Product Research 97

Product Research User Testing Feedback Software Customer Experience 97

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How can Tesla sell more cars?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Roman Pichler

MARCH 9, 2022

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change.

Vision 306

Vision Workshop Customer Experience Leadership 306

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 123

Vision Product Research User Testing Roadmap 123

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Department of Product

OCTOBER 23, 2022

Product Principles – Examples for Product Managers Make decision making easier with inspiration from top product companies Product principles are used by product teams to help guide decision making. New technology can directly – or indirectly – influence product principles.

Research Software 52

Research Software Product Research Product Management Product Manager 52

Roman Pichler

MAY 3, 2023

To make this more concrete, let me give you a specific recommendation: Spend 30 minutes per week on discovering new software trends and learning more about those that might affect your product. Facebook’s Like button was conceived in this way, for example. It will also have a positive impact on team morale and productivity.

Research Software 230

Research Software Technical Review Technology Product Research 230

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. A good test to understand if a product goal describes an outcome is to ask the why question.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 323

Vision Customer Experience User Testing Product Strategy 323

Userpilot

JULY 15, 2022

Looking for micro and macro conversion examples to better understand the buyer journey and improve retention ? Micro-conversion examples include interested people visiting the pricing page , requesting a demo , signing up for a free trial , or completing tasks in an onboarding checklist. Let’s take an example.

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Roman Pichler

DECEMBER 1, 2020

Let’s say, for example, that the objective is to “increase engagement.” This is done by using higher-level key results as lower-level objectives, as the following example shows. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. Should You Use OKRs for Your Product?

Product Management 376

Product Management Product Manager Management Management 376

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? What are the emerging technologies that will help improve your Product?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

Roman Pichler

JULY 4, 2023

This is hardly surprising, as Moore describes the template as an effective way to position the product , but not to express its vision. If you choose this option, then your vision should fulfil the following six criteria, which I explain in more detail in my article Six Qualities of a Great Product Vision.

Vision 163

Vision Strategy Customer Experience Article 163

Roman Pichler

DECEMBER 7, 2021

If people don’t need or want to use a product, it will fail. To be desirable, a product has to solve a specific problem or offer a tangible benefit. Take the example of Sonos, a wireless hi-fi system that allows people to enjoy music by providing easy access to a range of streaming services.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

Alchemer Mobile

DECEMBER 21, 2022

Here are examples of a few demographic data categories: Age. For example, young Hispanic adult women who live in California have very different interests, behaviors, and buying habits than white elderly men who live in Maine. Three retargeting methods to boost customer engagement. Demographic factors. Nationality.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

DECEMBER 28, 2021

Here are examples of a few demographic data categories: Age. For example, young Hispanic adult women who live in California have very differet interests, behaviors, and buying habits than a white elderly men who live in Maine. Let’s jump right in. Demographic factors. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

The Product Coalition

JUNE 13, 2019

(Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Here is a quick summary of these mistakes and why they could be red flags for product team recruiters across the world.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing strategy involves the use of user and target market research to understand customer needs and behaviors, then tailoring the perfect approach to connecting with, and converting them. Take Ahrefs for example. Why being customer-oriented is important for SaaS companies? This means increasing churn rates.

Feedback Software 96

Feedback Software User Testing Research Software Customer Feedback 96

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.

Vision 300

Vision User Testing Research Software Product Research 300

Lenny Rachitsky

MARCH 17, 2024

Noam’s example at YouTube shows that reallocating resources away from a draining project, even if it risks your own position, can lead to team success and open new impactful opportunities. The best product managers keep an eye out for potentially successful situations and snap them up. Noam has a minimal online presence.

Research Software 99

Research Software ChatGPT User Testing Product Management 99