The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 125

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 113

Product Strategy Strategy User Testing Weak Development Team 113

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 131

Product Strategy Strategy User Testing Weak Development Team 131

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

The Product Coalition

SEPTEMBER 27, 2022

Jack Welch Product strategists = coaches You, as the product strategist, are the coach. The product strategy acts as the playbook for the team, taking them to victory. As a product strategist, you are the coach for your athletes?—?err err I mean product team, as they execute. How to win.

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Weak Development Team Product Strategy Strategy Vision 136

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 130

Vision Product Research User Testing Roadmap 130

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. The result?

Product Strategy 136

Product Strategy Strategy Product Research User Testing 136

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision. Product vision examples.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. For example. I will share my insight about the implications for the product team for both cases. Rely on the inherent value of the product to drive customer acquisition, retention, and expansion.

Feedback Software 136

Feedback Software Analytic Tools Onboarding KPIs B2B 136

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How can Tesla sell more cars?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 67

Product Strategy User Testing Strategy Technical Review 67

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Since you need the right tools to follow a customer insights strategy.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? They are also in sync with the company’s vision and shape the product strategy.

Vision 109

Vision Analytic Tools Data Visualization Reporting Tools 109

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. Forty-five percent of all products fail to launch on time, while 20% of that number fail to meet internal targets. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself.

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Roman Pichler

MARCH 9, 2022

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change.

Vision 306

Vision Workshop Customer Experience Leadership 306

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 96

Research Software Analytic Tools Feedback Software User Testing 96

Roman Pichler

MAY 3, 2023

To make this more concrete, let me give you a specific recommendation: Spend 30 minutes per week on discovering new software trends and learning more about those that might affect your product. Facebook’s Like button was conceived in this way, for example. It will also have a positive impact on team morale and productivity.

Research Software 230

Research Software Technical Review Technology Product Research 230

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

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Vision Customer Experience User Testing Product Strategy 323

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 78

Strategy Weak Development Team User Testing Customer Experience 78

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. A good test to understand if a product goal describes an outcome is to ask the why question.

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Roadmap Weak Development Team Customer Experience Reporting Tools 313

PMLesson's Ace the PM Interview

JUNE 8, 2020

Tim has recruited, mentored, and managed product managers in each of these positions, so you could say he knows a thing or two about interviewing for product managers. These strategy tools will help you find the answers in a logical manner.

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Research Software Strategy Product Strategy User Testing 80

Userpilot

FEBRUARY 26, 2023

TL; DR A customer retention survey is a great tool to learn more about customers’ feelings regarding your product and customer experience. Examples of customer retention survey questions include: Net promoter score (NPS) : “How likely are you to recommend our product to others on a scale of 0-10?”

Product Research 98

Product Research User Testing Feedback Software Customer Experience 98

ProductPlan

NOVEMBER 23, 2021

What Is a Penetration Pricing Strategy? Effectively pricing products or services is more nuanced than just looking at profit margins. Penetration pricing strategy involves having a solid understanding of what the market will tolerate. This pricing strategy offers a new product or service at a lower price.

Strategy 87

Strategy Data Visualization Customer Experience Systems Review 87

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

Roman Pichler

JULY 4, 2023

This is hardly surprising, as Moore describes the template as an effective way to position the product , but not to express its vision. If you choose this option, then your vision should fulfil the following six criteria, which I explain in more detail in my article Six Qualities of a Great Product Vision. Which Option Is Best?

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Vision Strategy Customer Experience Article 163

Product Management University

APRIL 8, 2024

The other 80% will be aligned to products and users in traditional product manager roles. Here’s why this structure is so critical to a stronger leadership position. Short of corporate strategy roles, it’s not! Becoming a $1 billion company is a financial “goal” not a strategy. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

JUNE 30, 2022

Do you plan to design your product strategy around some examples of success metrics? Implementing effective business strategies requires quantitative measures to understand their effectiveness. For example, what is your customer retention rate this year compared to last year? Business success metrics examples.

Onboarding KPIs 96

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 96

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Anticipating the kind of products customers need and making sure they get them will lead to deeper brand loyalty and customer retention. Sounds pretty obvious, right? Making it Personal.

User Testing 66

User Testing Reporting Tools Data Visualization Customer Feedback 66

Roman Pichler

DECEMBER 1, 2020

Let’s say, for example, that the objective is to “increase engagement.” This is done by using higher-level key results as lower-level objectives, as the following example shows. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. Should You Use OKRs for Your Product?

Product Management 376

Product Management Product Manager Management Management 376