The Product Guy

APRIL 21, 2019

Of course, some customers might not be satisfied by the products offered on the traditional menu or catalog so product managers need to cater to these customers by offering a secret product menu. A product manager manages the product roadmap/product lifecycle. What is a secret menu?

Data Visualization

The Product Coalition

JUNE 9, 2021

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. So why build a roadmap at all? Select a reasonable time range for the roadmap.

Vision

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively.

Onboarding KPIs

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software

Product Innovation Educators

JUNE 12, 2023

Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? Finally we write the roadmap for year one. At what cadence do you do that?

User Testing

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides. (I Learn More.

User Testing

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. For example, we have a space called home that you see here.

Feedback Software

Userpilot

FEBRUARY 7, 2022

Looking for a feature release example that will get your users to discover and engage with your new feature ? Imagine your product team is working day in and day out to launch new features and enhance the value of your product. But once launched, nothing happens. Feature Release Example by Kommunicate.

Product Research

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches

Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. User persona example.

Research Software

The Product Coalition

NOVEMBER 6, 2019

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. Perfect your roadmapping skills by learning from the examples below!

Roadmap

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches

Roy Madden

SEPTEMBER 17, 2019

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. Product Launches. GET LEO NOW. You are In Control.

Product launches

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches

Intercom, Inc.

SEPTEMBER 2, 2021

Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing. When I joined six years ago, we were very much a product-led company.

Product Marketing

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

Product launches

Product Management University

JANUARY 5, 2023

This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more. Product managers should be able to ask and answer each of the questions as they pertain to their product and the customers they’re seeking to support.

Product Management

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! How do we do These Things?

User Testing

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches

The Product Coalition

DECEMBER 20, 2018

Roadmapping is one of the unsung heroes in the product arena. While the initial brainstorming and launch are celebrated as proof of the genius’ of individual PMs, charting your course should also be considered one of the genuinely epic moments. Perfect your mapping skills by learning from the examples below!

Roadmap

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Here, you identify the consumers for your product?—?in

Roadmap

The Product Coalition

MARCH 29, 2021

Another diagram that adds more detail to the previous one on where product management fits: Why You Need Product Management If your organisation delivers on your value proposition to your customers solely or primarily through your product(s), then you need product management.

Reporting Tools

The Product Coalition

APRIL 24, 2023

Here are examples, benefits, and how to set one up. A feedback repository is a central location where product teams can collect and organize customer feedback. By collecting and addressing customer feedback, product teams can create products that better meet customer needs and ultimately lead to increased customer satisfaction.

Feedback Software

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Strong SEO brings incredible results.

Data Visualization

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Let’s consider a concrete example.

Product Research

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software

The Product Coalition

JUNE 24, 2020

Their skill set allows them to maintain oversight across the product and align everyone around a common goal. I’ve pulled out an example job description for each quadrant to give an idea of what one looks like in the real world.

Research Software

Alchemer Mobile

JANUARY 12, 2021

Use a real-time feedback tool such as Apptentive to quickly identify bugs, receive validation on core features, and inform your product roadmap. Want to see an example of a fantastic loyalty program? Watch the Webinar: Your Product Launched. You won’t want to miss it! What comes next is equally as important.

Feedback Software