Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

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Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview.

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

MAY 17, 2022

We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Product improvement is adding changes to a product to get new customers, retain active users , and recapture lost customers. What are the benefits of product improvements?

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights.

Product Research 98

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Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. 6 effective ways to educate customers.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Gainsight

JUNE 13, 2024

Your customers won’t view your academy in the same light as the microwave, but you should still anticipate some adoption hurdles in both the short- and long-term. Three primary reasons: Your customers have always defaulted to help centers and their Customer Success Managers (CSM) for support and strategic guidance.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

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Userpilot

APRIL 25, 2024

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! Market research lights the way, helping you collect, analyze, and understand information about your target market. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Book a demo to learn more about it.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it!

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Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. Even more strategic when customers use both, right? You bet it does!

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Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

DECEMBER 22, 2022

You’ll identify and address pain points quickly, leading to increased user satisfaction. This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Churn happens when a customer stops doing business with you. Bad customer experience.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

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Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

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Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. It’s true that you can’t win back everyone that goes radio silent or deactivates their accounts, but the right strategy will help you regain many of them. Unresponsive customer support.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment.

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Intercom, Inc.

APRIL 20, 2021

The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?

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Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

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Customer Feedback User Testing Feedback Software Product Research 96

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Next, create user personas.

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