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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. The strategy should also have information about the UX team, processes, and guidelines.

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. Automated testing really assists with the efficiency here; being able to execute the same tests repeatedly, quickly and timely on a multitude of devices. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.

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The Power of Product Lifecycle Management: Steering Product Roadmaps to Success

The Product Coalition

If your customer base ages with you, you’re Woolworth’s.” — Jeff Bezos Ever question the value of a product development lifecycle? If you haven’t gathered from my past posts on product topics, I’ve worked with ‘interesting yet easily annoyed’ colleagues many times. Do you even know what a product lifecycle is?” Lifecycle sh*t!?

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Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing). Have a Product in Practice story you’d like to share with Product Talk readers?

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Product Experimentation Guide for Product Managers

Userpilot

A mindset of product experimentation is vitally important for product success and growth. TL;DR Product experimentation is a systematic and data-driven approach, where you consistently design and run experiments that help you make better product decisions. There are many different types of product experiments.

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Methods and Frameworks Product Managers Should Know: Part 2 of 2

The Product Coalition

If you’re looking to improve your team's work, a product management framework can be an excellent starting point. A framework is a set of guidelines or principles that can help guide your team’s decisions and provide a common understanding for all team members. Example of Applying DACI Framework 2. Why use it?

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