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You’ve just downloaded the hottest new app everyone’s talking about. Defeated, you close the app, unsure if you’ll ever open it again. This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way!
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.
Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice softwareplatform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaSproducts already have these integrations.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. UX analytics tools worth considering. What is UX analytics?
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. You need clear goals, the right events, and analytics tools that fit your app’s journey. Not so much.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
Every product design project is a bit like climbing a hill. This is a story of climbing uphill for Product Tours , our recently launched onboardingtool. A high-quality customer onboarding experience is crucial for long-term growth of a business. Our solution needs to fit in and leverage the rest of the Intercom.
You finally launched your mobile app. While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. 80% of users abandon apps within the first three days.
For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboardingtools. More often than not, you'll need SaaSonboardingsoftware to do the heavy lifting for you. Using existing onboardingsoftware is a smarter move.
Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. What does customer satisfaction look like for SaaS businesses? Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. What is customer satisfaction?
Product managers (PMs) are ninjas of aligning people, management, and processes. No producttool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?
What is software ROI and how to measure it? We also share benchmarks, important metrics to track, and best practices. TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment.
Product data capture is essential for SaaS companies looking to understand user behavior, optimize user experiences, and drive product growth. From choosing the right data capture methods to navigating complex tools, SaaS companies must balance the need for detailed insights with the reality of technical constraints.
Looking for the best no-code SaaStools to build innovative solutions and improve your product management workflows? This article dives into some of the best tools in 2024. The no-code technology offers a drag-and-drop interface that makes these tools easy to use for non-technical teams.
Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?
Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another important aspect for product managers to consider is customer loyalty.
Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?
You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaSproducts. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more. Table of Contents.
Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.
Customer feedbacktools that make the most of user feedback are probably the most important weapon SaaS teams have at their disposal for building their products. After all, you are building your product for your customer, right? The million-dollar question is: which tools do you use and to what end?
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success?
What are Pirate Metrics? Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? What is Dave McClure’s pirate metrics?
In SaaS, a customer onboarding dashboard can become a massive product analytics tool to understand and optimize the user journey. But what type of dashboards can you use to analyze your onboarding process? Let’s explore how a customer onboarding dashboard works and see different examples.
You can access this information through the right customer lifecycle management software. However, it’s not easy to pick a tool among the many suitable options in the market. To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing.
Understanding your users and their journey stages will help you create flows tailored to the various SaaSonboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. It all begins when the customer signs up for your tool and has a continuous effect.
SaaSapps also need walkthrough software to guide their users through their products. A walkthrough software uses interactive walkthroughs to support new user onboarding. Moment is the first experience of value in your product. How are interactive walkthroughs used in SaaS?
You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.
Yet one glaring challenge remains: healthcare apps struggle to keep users engaged. Onboard and train users The average activation rate for medtech companies is 23.8%. The fact that most Medtech solutions require specialized knowledge and training to operate. points below the 46.9% average across industries and last in our study.
Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. If you need an in-app tracking tool, your options include dedicated analytics tools or product adoption solutions.
In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. You can create microsurveys (e.g.
Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. When tracking user behavior on different platforms, it’s important to be consistent.
Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time productfeedback for your product teams. What is an onboarding tour?
Are you looking for the best tactics to increase user engagement for your SaaSproduct in-app? That’s brilliant, as when more of your users/customers continue engaging with your product, your customer retention rate will keep improving. Stickiness is a great measure of the value your product provides to your users.
How comprehensive is your SaaS company’s approach to customer communication? Let’s dive deeper into what everything customer communication management for SaaS entails, as well as our best practices for getting it right. Setting and tracking customer service communication metrics. What is customer communication?
How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.
Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. Because onboarding is such an important area to get right, it’s critical to have a framework (and the tools) to overcome them. What are customer onboarding challenges?
User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!
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