Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. This KPI is also referred to as Marketing Qualified Leads (MQLs).

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Mironov Consulting

FEBRUARY 6, 2020

If we think of KPIs as generic and universal, then it makes sense to copy them from directly from successful companies. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. And I entirely reject gross revenue as a company-wide KPI. Yet it’s the first KPI proposed by many exec teams.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

DECEMBER 23, 2019

And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. A million things going on outbound-driven, rapidly changing.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52