Finance Outbound Technical Review User Testing 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive. What is Product-Market fit?
The Product Coalition
NOVEMBER 23, 2021
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Element of Whole offer First of all, we started understanding the reason for creating a “whole offer” for customers that delivers a total customer experience.
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Gainsight
JANUARY 18, 2021
Zuora is a Silicon Valley-based company with customers and offices all over the world. Zuora wants its customers to transform and manage their subscribers by empowering them with the right understanding and flexibility surrounding the subscription business model. From BCG, he bridged over into more customer-facing roles.
Intercom, Inc.
JULY 29, 2021
Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.
Mironov Consulting
FEBRUARY 6, 2020
Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Let’s acquire Company X and upsell their product to all of our current customers.” BigCorp has $2M set aside for Blockchain research.
Intercom, Inc.
AUGUST 1, 2019
I was interested in starting a company from scratch, and I had actually managed the corporate card at SoFi, as the VP of finance. Tara: You definitely had relevant expertise, but I really love that you made the transition from the traditional industry (on Wall Street) to tech. Tara: Where were you seeing your customers coming from?
The Product Coalition
JANUARY 25, 2019
Like many, I’ve read the articles and seen the videos of the ten or so genius tech founders we all hear about repeatedly. In that time, I’ve been lucky to work for some of the great technology companies in iteratively better and better roles. Finance and LinkedIn self-reported job titles. You bring second party research.
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