The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. And no, this isn’t about replacing PMs. It’s about amplifying them.

Artificial Inteligence

Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Process The process knowledge area covers the various methodologies and frameworks used to guide product development from idea to market.

User Testing

Arkenea

APRIL 10, 2025

This can include: Product strategy: Roadmap definition, market research, feature prioritization. This rapid turnaround was possible due to the vendors agile processes, continuous integration pipelines, and prebuilt compliance frameworks for HIPAA and GDPR. Prototyping and design: Wireframes, mockups, user experience flows.

Analytic Tools

Userpilot

MARCH 9, 2025

Conduct customer research: A 6-step guide Choosing between quantitative and qualitative data is only one aspect of starting your customer research. There’s an entire 6-step framework that comes into play to help you get the right data from the right audience using the right research methods.

Research Software

Product Talk

AUGUST 13, 2025

With new functionality in the works—particularly around AI-driven skill frameworks—Phill needed a way to help customers understand not just what was live, but where the product was heading. With some market research and three CSVs of mock data, he created region-specific database tables in Supabase. And he needed it fast. “I

Feedback Software

The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Product manager =?

Framework

Arkenea

AUGUST 10, 2025

According to a report, the telemedicine market would be worth $175.5 For example, the Blackdoginstitute implemented telepsychiatry with its recent framework TEN by is re-imagining psychiatric care for frontline workers by providing discreet and quick availability of healthcare screening, information, and one-on-one support.

Reporting Tools

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI

The Secret PM Handbook

MAY 5, 2017

In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Product manager =?

Framework

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

User Testing

Melissa Perri

JULY 23, 2024

I wanted to share with you the framework I use when doing this. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way.

Weak Development Team

Melissa Perri

JUNE 29, 2017

Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. That was until I had my first experience teaching Product Management at a company using the SAFe framework. It can and should exist with any framework or process. I rarely thought about it after that.

Product Manager

The Product Guy

OCTOBER 9, 2018

Vikas was able to provide me with a framework for developing product strategy, which ultimately revolves around answering the fundamental question of “how do we win?” This framework covers five major questions: What do we aspire to be? Where do we play? And where do we not play? How do we win? core of strategy).

Weak Development Team

Roman Pichler

MARCH 14, 2017

The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. Why didn’t the framework use the term product manager ? Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Manager

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? What is a product strategy framework? Why do you need a product strategy framework?

Data Visualization

Mind the Product

MARCH 20, 2020

She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Start today, by analysing all the information available – customer and user research, market research, and user data. Preparing for the C-Suite.

User Testing

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software

Product Innovation Educators

JULY 29, 2024

Building the ODI Framework After the PCjr setback, Ulwick moved from engineering to product planning at IBM. His early research involved a simple but powerful method: asking customers to compare products. This framework made innovation more predictable and effective. This framework made innovation more predictable and effective.

Data Visualization

Product Innovation Educators

OCTOBER 14, 2024

” Logical Reasoning Prompts Encourage AI to use logical reasoning by giving it examples or frameworks. This can be particularly helpful for tasks like figuring out market size or making financial projections. For example, “Given a particular market size and capture rate, how many sales do I need to break even?

Artificial Inteligence

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing

The Product Coalition

SEPTEMBER 15, 2019

You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. Below are some frameworks and templates that will help you track the progress and help with validation. This form of road mapping is what industry claims as standard but I have seen this fail badly.

Framework

ProductPlan

JANUARY 24, 2019

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. Engagement. Task success.

Framework

Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

Feedback Software

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. There are junior developers who know a lot more than I do about the latest front-end framework, and and asking them to explain it to me engenders trust. [11:49]

Technical Review

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. It’s the method part that brings substance,” he said.

User Testing

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research

The Product Coalition

FEBRUARY 23, 2024

Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand. These frameworks help organize your thoughts and demonstrate your ability to approach complex problems systematically.

Analytic Tools

Product Innovation Educators

DECEMBER 12, 2022

This is the stuff that allows you to take any framework, any bunch of data, any existing team, and glue it together.” I’ve developed the TIPS Framework to classify stakeholders into four categories: Team—people who are working on the product day-to-day. This is the stuff nobody teaches. That’s a mistake.

Product Research

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software

Product Innovation Educators

NOVEMBER 12, 2018

I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] The more you do it, the better you will be at applying the storytelling framework to gain even more buy-in for your ideas. My goal was to figure out how they could do that. Uncommon Partners.

Product Research

Sachin Rekhi

NOVEMBER 14, 2016

I find product teams are usually pretty good at building useful experiences, identifying pain points through market research, industry expertise, and their own experiences. And specifically there have been a few frameworks that I've found particularly insightful and applicable to understanding user psychology.

Customer Experience

The Product Coalition

FEBRUARY 2, 2023

One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time. With this framework in hand, you’ll be well-equipped to develop successful and effective products that meet the needs of your customers and create value for your business.

User Testing

The Product Coalition

SEPTEMBER 21, 2020

Amazon, Netflix and Google have dedicated considerable resources to create an experimentation framework and culture to inform their business decisions. Use data to scope and prioritize ideas fairly - Using a consistent framework with data enables the team and the wider organization to align on the same objectives and priorities.

Customer Experience

The Product Coalition

MARCH 24, 2021

This is why I combine several good practices and frameworks to my own ‘Target Customer Scenario Canvas’ (figure 2). This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore.

User Testing