Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Research Software Feedback Software Messaging User Friction 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? Micromarketing is a form of marketing that targets specific individuals or really small groups. To create a micromarketing campaign, you must first conduct extensive market research. What will your positioning and messaging strategy be?

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Research Software User Testing Strategy Customer Experience 85

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

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Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right.

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Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

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Feedback Software Research Software Framework User Testing 76

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

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Feedback Software Analytic Tools Research Software Data Visualization 93

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

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Product Management University

AUGUST 2, 2023

There’d be a common understanding of the biggest obstacles and problems standing in the way of the customers’ goals and the extent to which your solutions in their current form eliminate those obstacles. Sure, broader market research, competitive landscape, emerging technologies, etc.,

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User Testing Research Software Market Research Roadmap 130

Userpilot

JULY 23, 2023

How to build a team to implement your go-to-market plan: Set clear milestones for your team. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Create a go-to-market process (or processes) and train the team to follow them. Align your teams with clear communication channels like Slack.

Research Software 73

Research Software Data Visualization User Testing Marketing 73

Userpilot

AUGUST 10, 2023

TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. Product discovery helps organizations mitigate risks and use resources well by ensuring product ideas are well-researched and validated. Let’s get right to it!

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Product Research Analytic Tools Feedback Software Research Software 85

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Feedback Software Research Software Startups Product Research 178

Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. Online analytics is a good start.

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Product launches User Testing Product Research Analytic Tools 84

Userpilot

MAY 9, 2024

The article will teach you how to design an onboarding strategy for your SaaS. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively. Research your customers to understand their needs and professional contexts to create an effective customer onboarding process.

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Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. What is product-market fit (PMF)? Let’s jump in!

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User Testing Product Research Feedback Software Framework 59

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Ready to get started? The final step is to launch your product.

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Userpilot

SEPTEMBER 15, 2023

TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. If possible, use AI tools to organize and analyze the qualitative insights.

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The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market.

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Userpilot

SEPTEMBER 28, 2023

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. You can also analyze more technical aspects, such as conversion paths or software automations. This will help you optimize messaging for both new prospects and existing customers.

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UX Studio: Product Management

JANUARY 8, 2021

As an expert app designing company, we have prepared an in-depth overview of the top app design agencies to work with in 2021. UX studio has been on the market for over 10 years, so we know the UX design industry well. Thus, we are sharing our selection of the best app designing companies for your consideration.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 90

Product launches Product Research User Testing Research Software 90

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs. The product management role is very complex.

Feedback Software 66

Feedback Software Analytic Tools Research Software User Testing 66

Userpilot

SEPTEMBER 25, 2023

TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch. Concept testing helps SaaS businesses validate ideas , make the product development process customer-centric, and detect potential issues early, reducing the risk of product failure. Let’s dive in!

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User Testing Product Research Feedback Software Analytic Tools 86

Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Are there enough users who are ready to pay for a solution to the problem?

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User Testing Product Research Feedback Software Customer Feedback 83

Userpilot

JULY 18, 2023

The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. monitoring resources using project management software, and tackling potential blockers. Userpilot is a helpful tool for both product and project managers.

Reporting Tools 96

Reporting Tools Customer Experience User Testing Research Software 96

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

APRIL 18, 2023

With your survey questions decided, Userpilot provides you with tools to create and launch your survey in-app. The SMART Goal Setting Framework. Research suggests you get the best feedback when you combine both. You can track in-app user data and build a segment of users who fit your survey criteria.

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Customer Feedback Data Visualization Product Research User Testing 87

The Product HQ

MAY 10, 2024

To do so, startup product managers will need to conduct market research to maximize product-market fit. Once your team has completed the development phase, you must also participate in creating a marketing plan for your product. Have a solid technical background and understand the complexities of software development.

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Startups Customer Experience User Testing Technical Review 52

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. You have to understand finance, technology, and customers. I map our platform’s value to customer needs and bridge the gap between the two. [13:10]

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