Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. There are several UX audit tools to consider when looking for options. Step 1: Set business goals and objectives Before diving into any type of UX research or audit, first, you need to know what you're trying to accomplish.

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs. Drives product success.

Data Visualization 105

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Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early.

Feedback Software 98

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Userpilot

JULY 19, 2021

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)? Revenue growth.

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Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

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Userpilot

MARCH 19, 2024

As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. It also discusses techniques that can help you improve your app or website experience. Analyze user behavior to identify gaps in the user experience.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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Userpilot

MARCH 28, 2024

It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. TL;DR User analytics is a user research methodology. Next, define your goals to give focus to the process and choose adequate analytics tools. Let’s get to it!

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ProductPlan

JULY 27, 2023

The great thing about using software in a business setting is that there’s almost nothing you can’t accomplish with enough time and effort. That’s also the downside to using software in a business setting. There are so many business processes you could apply digital technologies to it’s often difficult to know where to begin.

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Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Leverage technology. Implement a tracking system. What is customer experience improvement in SaaS? What is customer experience improvement in SaaS? Look no further.

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Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

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Feedback Software Research Software Framework User Testing 97

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. See below.).

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Messaging Research Software White Paper User Friction 91

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! They needed a combination of their own product for personalized video onboarding, Intercom for email automation, a tool for customer segmentation, and another tool to measure the results.

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Userpilot

JANUARY 23, 2024

Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Coda employs competitor-based positioning by comparing itself against tools like Google Docs and Notion. Coda employs competitor-based positioning by comparing itself against tools like Google Docs and Notion.

Feedback Software 52

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Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? Technographic segmentation : Divides customers based on their use of technology, including devices, software , and platforms. For best results, use a goal-setting framework like SMART or OKRs. If yes, this guide is for you!

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Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. This analysis isn’t exclusive to SaaS; the principle applies when analyzing physical attributes for hardware products. For example, Slack needs instant messaging to be called a collaboration app.

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Userpilot

JULY 23, 2023

Use the SMART goal-setting framework to set and track targets from ideation to product launch. Create a productive environment with a project management tool like Trello, Jira, or Asana. Customer research and generating useful information for creating a competitive advantage. Who is part of the GTM team?

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Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. To see how Userpilot helps SaaS companies grow, book the demo! What are growth initiatives? What do successful companies do to drive growth ?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Userpilot

JANUARY 17, 2023

Which involves the implementation of your product through in-app onboarding and self-service support. It involves adapting your product to your customer’s ever-changing expectations through in-app surveys and review gathering, making it timeless. Time to live is the time it takes for a customer to implement your solution.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 128

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Intercom, Inc.

MAY 1, 2019

This is a story of climbing uphill for Product Tours , our recently launched onboarding tool. Our in-app messages are a great tool for engaging in conversation with new signups and telling them how to get started, but they weren’t designed to show them. Our solution needs to fit in and leverage the rest of the Intercom.

Feedback Software 143

Feedback Software Onboarding KPIs Research Software User Testing 143

ProductPlan

JULY 27, 2023

The great thing about using software in a business setting is that there’s almost nothing you can’t accomplish with enough time and effort. That’s also the downside to using software in a business setting. There are so many business processes you could apply digital technologies to it’s often difficult to know where to begin.

Research Software 40

Research Software Framework Customer Experience Product Research 40

Intercom, Inc.

JUNE 1, 2021

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. The solution: Optimize your resources with the Conversational Support Funnel.

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Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Feedback Software Research Software Startups Product Research 178

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. They are tired, there’s not much time to talk to customers or to do research, and they can get demoralised because they aren’t moving the organisation forward. He’s now a consultant, speaker and writer.

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Userpilot

SEPTEMBER 15, 2023

TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. If possible, use AI tools to organize and analyze the qualitative insights.

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Userpilot

NOVEMBER 21, 2023

New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What methods could you use for market research?

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Product launches User Testing Product Research Analytic Tools 104

Userpilot

NOVEMBER 17, 2022

Read on as we explore client onboarding and how to combine creativity, thoughtfulness, and the right onboarding software to help customers ‘get’ your product. Polish your in-app communication: Use UI elements like tooltips, modals, etc., Invest in the right tool: Not everything can be done manually. Use automation to save time.

Feedback Software 98

Feedback Software Customer Experience Analytic Tools Research Software 98

Userpilot

FEBRUARY 9, 2023

Organize the tools, methods, facilities, and participants in line with your goals. In most cases, dedicated third-party tools are cheaper and quicker to deploy than those built in-house. Use user segmentation to choose the right participants for your experiments and in-app messages to reach out to them.

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Userpilot

AUGUST 29, 2022

Implement self-service support with in-app help centers. Userpilot is the most cost-effective customer success platform to apply these tactics. Especially for: Collecting customer feedback and understanding your users with contextual in-app surveys. Segment users based on their survey answers and in-app activity.

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