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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

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3 Empowerment Levels in Product Management

Roman Pichler

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

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Product Management for Higher Education

ProductPlan

In short, product management serves as a strategic framework that empowers higher education institutions to align their offerings with overarching institutional goals. Product managers embark on a journey of discovery, leveraging data analytics, user feedback, and market research to gain insights into student preferences and pain points.

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Essential framework and templates for Product Managers

The Product Coalition

You might be super excited to go away for 2–3 weeks, conduct market research and come back with a colourful looking roadmap. Below are some frameworks and templates that will help you track the progress and help with validation. Product Positioning Accounting for GOOD, BETTER, BEST case scenarios to solve a particular problem.