Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. I wanted to share with you the framework I use when doing this. I review strategies and roadmaps.

Weak Development Team 250

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Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.

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The Product Coalition

DECEMBER 21, 2020

Similarly, there are also many products that should have failed but didn’t. We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability.

User Testing 174

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Melissa Perri

JUNE 29, 2017

“What is the difference between a Product Owner and a Product Manager?”. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. Honestly, I did very little of what I teach as Product Management now either. I had not heard of the term Product Owner until years later.

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Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

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Product Innovation Educators

OCTOBER 14, 2024

How product managers can use AI to work more efficiently Watch on YouTube [link] TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and documents.

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Agile Product Research User Testing Feedback Software 279

Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.

Feedback Software 264

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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Roman Pichler

MARCH 14, 2017

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software.

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Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

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The Basics of Product Management

JUNE 22, 2025

Introduction: The Rise of the AI-Augmented PM Welcome to the era where product managers don’t just manage products—they orchestrate intelligent systems . Get ready to become an AI Product Manager. From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value.

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The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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Userpilot

AUGUST 10, 2023

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! What is the product discovery process?

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The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.

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Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI.

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Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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Mind the Product

MARCH 20, 2020

In this MTP Engage Manchester talk, Melissa Perri describes how you should start investing energy in “the product of you” and plan your career ascent to product leader. Key Points: Skills you learn as a junior product person can translate well into the C-suite. There is not just one type of product leader.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

Feedback Software 105

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Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. Consider using AI for qualitative feedback analysis.

User Testing 105

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia. Productboard.

Research Software 104

Research Software Data Visualization Feedback Software Analytic Tools 104

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. ” What a great quote.

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The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,

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UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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BrainMates

OCTOBER 20, 2024

It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations. While the SERVQUAL model is often used in customer service, it’s just as valuable for product managers aiming to build seamless, end-to-end product experiences.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

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The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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The Basics of Product Management

JUNE 30, 2020

An efficient and easy product feedback loop is an essential component of every successful product. Setting up an effective customer feedback loop is one of the primary responsibilities of the product team. Of all the product management skills , this is one of the most important ones.

Product Research 52

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Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

SEPTEMBER 21, 2020

Part 2 of series on experimentation When should product managers experiment? Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work. 10 guidelines to design high impact experiments. And when are experiments invalid?

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The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’).

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Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? Would you like to know what role each of them plays in the product management process and how to build them? MVP reduces the time to market and allows a quicker release of the product. Ready to dive in?

Product Research 95

Product Research User Testing Feedback Software Research Software 95

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation. Achieve better business outcomes.

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Userpilot

APRIL 18, 2023

We can all recognize good survey questions when we see them. They’re well crafted to help you gather valuable user feedback. In this article, we discuss different types of questions, and how to write good surveys. In this article, we discuss different types of questions, and how to write good surveys.

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Userpilot

AUGUST 12, 2024

Have you ever wondered about the product design process for companies like Slack, Loom, or ClickUp? These companies not only follow a user-centric approach to product management. They also have a robust system to collect data, make decisions, build solutions, perform tests, and deploy new products on time.

Product Research 104

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Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. What is a preference test? Is preference testing the same as A/B testing?

User Testing 102

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