Product Management University
MAY 16, 2017
To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.
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Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).
Agile Velocity
FEBRUARY 11, 2019
What we mean is, companies have to understand the business outcomes they want to see, such as delivering to market faster or responding more quickly to market demands. More companies are implementing the Scaled Agile Framework ® (SAFe ® ). Remember: Agile is a solution, not an outcome. Agile Trends From Here On Out.
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Agile Velocity
FEBRUARY 15, 2019
The most common why statements we’ve heard at Agile Velocity include the following: Growing market share. Improving time-to-market. We believe leaders should have a concrete transformation framework to help lead their companies through change. A framework helps leaders identify exactly where they are in the change process.
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