This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A guide to successful productlaunches – for product managers Watch on YouTube TLDR The LAUNCHframework, created by James Whitman, offers a complete approach to successful productlaunches. The LAUNCHFrameworkLaunching a new product successfully is a big challenge for many companies.
Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. In search of consistency.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a productlaunch strategy can help align your efforts in the right direction. That’s where productlaunch analytics step into the picture. Book a demo to see it in action.
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.
The Pirate MetricsFramework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Use Product Hunt to extend your audience reach for the new productlaunch. Use interactive walkthroughs to guide customers on using key features.
Learn about delta testing Resources By Type ïª Blog ï Ebooks & Guides ï¬ Events & Webinars ï Case Studies ï Podcast ï Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metricsframeworks apply differently 5.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?
Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. Are you not sure what to add to it?
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the productlaunch. Let’s get right to it! Let’s get right to it!
How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.
There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. Companies define the metrics that matter.
Understanding the salary range for customer onboarding coordinators is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding coordinator is a professional responsible for guiding new customers through the initial stages of using a product or service.
Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.
This guide will introduce you to the best resources available for customer onboarding coordinators, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to optimize your customer onboarding process? What does a customer onboarding coordinator do? Let’s get started!
What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. What is product-market fit (PMF)?
A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. It covers every user touchpoint from registration and onboarding to adoption.
Whether you’re a seasoned professional or new to the field, understanding the nuances of customer onboarding coordinators is essential for success. TL;DR A customer onboarding coordinator is a professional responsible for guiding new customers through the initial stages of using a product or service.
The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?
How involved is your Customer Success team in productlaunches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.
Embarking on a career as a customer onboarding coordinator involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding coordinator. Looking into tools for customer onboarding coordinators?
TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful productlaunches.
What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. 16 Product Management Best Practices.
TL;DR Product complexity, new features and updates , and poor onboarding can lead to high customer support loads. 11 ways to effectively reduce customer support load include: Personalize the user onboarding according to different segments’ JTBDs to minimize the number of unresolved issues.
[Today we have an essay on one of the common frameworks we use to analyze investments at Andreessen Horowitz: The Power User Curve. Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the network. The importance of power users.
With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Productboard.
This guide will introduce you to the best resources available for associate product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. An associate product manager focuses on understanding customer needs, analyzing market trends, and aiding in developing and improving productfeatures.
This guide will introduce you to the best resources available for head of products, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR This is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company.
Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.
In this article, we’re going to walk you through the different types of beta testing, why you need them, and how to run successful beta tests to drive product growth ! Technical beta testing helps you find product bugs while marketing testing can give you insights into how the target market is reacting to your product.
Interested in product coordinator roles? In this guide, we’ll explore the ins and outs of product coordinator roles through detailed job descriptions and handy templates. TL;DR A product coordinator is a professional responsible for supporting the product team by managing various aspects of the product development process.
Embarking on a career as a head of product involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful head of product. Certifications in product management or agile methodologies can also be beneficial.
Embarking on a career as an associate product manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful associate product manager. Looking into tools for associate product managers? Let’s dive in!
Understanding the salary range for product coordinators is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical product coordinator salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.
This guide will introduce you to the best resources available for product coordinators, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to improve user engagement and product adoption? What does a product coordinator do? What does a product coordinator do?
Whether you’re a seasoned professional or new to the field, understanding the nuances of product coordinators is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a product coordinator.
Embarking on a career as a product manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product manager. Here is a typical career path of a product manager: Summer intern product manager.
Embarking on a career as a CX product manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful CX product manager. Looking into tools for CX product managers? Book a demo to see it in action!
Embarking on a career as a product coordinator involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product coordinator. Certifications in project management, Agile, or product management can also be beneficial.
This guide will introduce you to the best resources available for CX product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. A CX product manager is responsible for understanding customer needs, behaviors, and pain points. What does a CX product manager do?
How to Structure your Product Org to Optimise for Growth If your company’s success depends on growing effectively, you need to get these things right When a company grows quickly, it undergoes stress. Define your org structure There are many ways to organize product development. Embed a designer and product manager on each team.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content