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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 10:44] Take us through the StoryBrand Framework.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

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481: Lessons learned developing medical products – with Ron Richard

Product Innovation Educators

Product management insights from medical innovations Today we are talking about product management and innovation of medical products. You’ll learn where insights for new or improved products come from and the pitfalls to avoid in getting products launched. One mistake is feature creep.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. The company’s mission is to catalyze the shift to a sustainable transportation system.

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Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done.

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Top 10 Failed Products – Failure Examples and Best Management Lessons

The Basics of Product Management

As a Product Manager, we don’t want our products to fail. Let us analyze some of the biggest technology product failures to see why those products failed. Orkut was a popular social network, it was a great product and there was no real flaw as such. Google Glass – Failed Product Launch.

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Top 11 Failed Products – Failure Examples and Best Management Lessons

The Basics of Product Management

As a Product Manager, we don’t want our products to fail. Let us analyze some of the biggest technology product failures to see why those products failed. The point is to cover a wide variety of product categories to learn the best lessons from each example. Google Glass – Failed Product Launch.