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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 10:44] Take us through the StoryBrand Framework.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

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For better products, start with a problem statement

Intercom, Inc.

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. ” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development. 2: Why they want that outcome.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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481: Lessons learned developing medical products – with Ron Richard

Product Innovation Educators

Product management insights from medical innovations Today we are talking about product management and innovation of medical products. He has over 35 years of experience in the Medical Industry, has launched over 40 products, and has 17 patents under his belt. It was not very comfortable or safe.

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Jobs-To-Be-Done: Uncover Your Customers’ Hidden Needs In 4 Steps

The Product Coalition

Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your product discovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. For example, imagine that you are a product manager at Airbnb.

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Product in Practice: How One Product Manager Innovates in Big Companies

Product Talk

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.