Product Management University

DECEMBER 13, 2022

Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Read on to learn more about product experience and how to improve it for your customers.

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Userpilot

MARCH 21, 2023

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. In this article, we’re going to unpack a repeatable framework for you to analyze user tasks to create successful user experiences. User goals.

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Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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Userpilot

JULY 20, 2022

It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard. Quality Function Deployment (QDF) is a framework that helps teams translate customer requirements into technical requirements, and design the product and processes needed for its development. Are you ready?

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Lenny Rachitsky

APRIL 9, 2024

‘Yesterday, I was surprised,’ he said through an interpreter, referring to his loss in Game One. I once defined the job of a product manager as to “ deliver business impact by marshaling the resources of your team to identify and solve the most impactful customer problems. ‘But today I am speechless.’

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Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. A good customer churn rate is 3% or less for SaaS companies.

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Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

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Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. Great user documentation brings many benefits : it can help boost product adoption , improve customer retention and satisfaction , and reduce the burden on your support team.

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Userpilot

FEBRUARY 24, 2023

TL;DR Feedback loops consist of actions that involve collecting feedback and acting on it to solve customer pain points and add value to the product. Positive feedback loops confirm you’re doing the right thing while negative feedback loops are a chance to solve issues and improve the user experience. Want to see how?

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Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? Your user personas will also need to be leveraged for UX/UI.

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The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

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Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

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Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

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Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Tracking product usage , like engagement with certain features, allows product managers to see which of them generate the most value for customers.

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The Product Coalition

JANUARY 3, 2020

Martin Eriksson’s Venn diagram shows product management as the intersection between UX (usable), IT (feasible) and Business (valuable). UX is about being customer-centric, or you should be able to build a high fidelity prototype or run JTBD interviews? Product manager motto?—?Dan He wants to decide, to choose his own fate.

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Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

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Userpilot

JANUARY 25, 2021

You can get an accurate picture of your ideal user just by asking three questions: Who are they? What is their main pain point in achieving this goal? These questions have a lot to do with Tony Ulwick’s Jobs-To-Be-Done-Framework. In a nutshell: You are building a product that your users need to do a specific job.

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Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. After the launch, it’s their job to let users know about the changes through release notes. Market and customer research.

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Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

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Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. User emotions.

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People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. A roadmap helps you to share your knowledge with the organization and with your customers.

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Userpilot

OCTOBER 22, 2023

TL;DR A customer retention funnel refers to the various stages customers pass through when interacting with a company, from initiation to ultimately becoming loyal brand advocates. Understand and address customer pain points by collecting feedback via customer surveys. Let’s dive right in!

Feedback Software 104

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Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It also covers the following: The definition and benefits of a growth marketing framework. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

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Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality. Book the demo !

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Userpilot

JUNE 4, 2020

And obviously – you won’t convince them with old-school marketing messages (imagine putting up a banner inside your app ‘we are the best app for you’ ) – every user sees what your product is like. Fail to make your product great, and you won’t win the customer in the long run no matter how good your marketing is.

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Userpilot

APRIL 11, 2023

Building an effective customer insights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customer insight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).

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Userpilot

JANUARY 31, 2024

This article explains: What user behavioral analysis is Why it’s important The key steps in the analysis process Different types of analyses Let’s dive right in! TL;DR User behavior analysis is the process of studying user activity inside the product aimed at identifying user needs and pain points and improving UX.

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Usersnap

OCTOBER 31, 2023

What is the CIRCLES framework (AKA CIRCLES method) in Product Management? CIRCLES is a widely used framework for product managers , initially introduced by Lewis C. Some PMs may opt for detailed paragraphs, while others favour brevity with one or two sentences to capture user will. Ready to see your ideas soar?

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Data Visualization Feedback Software Product Research Customer Feedback 52

Userpilot

FEBRUARY 5, 2023

TL;DR Behavioral KPIs refer to metrics that track and measure customer behavior and engagement with your products or services. Tracking behavioral KPIs is essential for understanding customers and improving their user experience with your products. What are behavioral KPIs?

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Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. Businesses all around the world have used this framework to track their growth and to learn what stage of the funnel requires attention. What is AARRR?

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Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. It defines how the brand will keep up with changing times to attract new customers and drive customer retention.

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Userpilot

DECEMBER 6, 2022

The signs of the feature factory mindset are prioritization of outputs over outcomes, excessive focus on KPIs , and not validating customer requests. Feature factories often build parity products that don’t bring any unique value to the users. Not validating and prioritizing customer requests. What is a feature factory?

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Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. Defining your target audience helps you reach your potential customers with the right channels.

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Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

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Userpilot

JANUARY 6, 2023

That’s because you only build what customers need. It is a well-known instrument used in Agile delivery frameworks like Scrum. Velocity is expressed in story points completed during each delivery cycle and calculated at its end. In some, a feature may fall somewhere between an epic and a user story.

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UX Studio

AUGUST 27, 2019

The value proposition of a product provides one of the most important meeting points for user experience design and marketing. Although it deals mainly not with serving the customer but selling, it involves matching their needs with your product. It defines the first step of telling users what you offer.

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Userpilot

SEPTEMBER 25, 2023

In this article, we’ll go over some of the underlying principles driving SaaS design, and how these effectively address user pain points and elevate the overall customer experience. Implementing human-centered design in your SaaS improves the user experience, boosts adoption, and reduces churn.

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