Top 10 Metrics to Measure Freemium and Free Trial Performance
Amplitude
MARCH 4, 2024
Discover ten essential freemium and free trial metrics. Use these metrics to measure your monetization performance.
free-trial 
How to Increase Free Trial Conversion: 15 Effective Strategies For Driving SaaS Growth
Userpilot
OCTOBER 31, 2023
Wondering how to increase free trial conversion for your software product? Trials can be tricky. You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.
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Webinars
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Trending Sources
10 Steps to Create a Winning Free Trial Marketing Strategy
Userpilot
MARCH 29, 2023
Having a solid free trial marketing strategy is crucial to product growth. That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users!
Webinars
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
What Is a Good Free Trial Conversion Rate in SaaS?
Userpilot
FEBRUARY 7, 2024
Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.
SaaS Reverse Trial: Increase Free to Paid Conversions With This Trial Model
Userpilot
JULY 2, 2022
SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. SaaS trials can last as long or as short as necessary.
Analytic Tools 
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Free Trial Landing Page: Top Examples and Best Practices for SaaS
Userpilot
JUNE 5, 2023
Creating a compelling free trial landing page is crucial to driving product growth and turning traffic into revenue. That said, crafting free trial landing pages can be deceptively complex. Include multimedia elements on your free trial pages to break up the text. Why create a free trial landing page?
15 B2B SaaS Free Trial Best Practices To Boost Conversion Rates
Userpilot
JANUARY 27, 2023
Do you prefer free plans or just free trials? Or are your trials paid? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. Book a demo !
Product Trial Onboarding Process: How to Get Free Trial Users to Convert
Userpilot
DECEMBER 6, 2022
It could be product trial onboarding that helps you figure out how to solve it. In this blog, we’ll explore what a product trial is, describe the onboarding process, and give you the tools you need to apply it in your own SaaS. What is a product trial? A product trial is one aspect of a product-led growth strategy.
Why the worst users come from referral programs, free trials, coupons, and gamification
Andrew Chen
JANUARY 31, 2024
Above: Many small business figured out the hard way why coupon sites generate worse users Incentive programs often don’t perform The people you attract with referral programs, free trials, coupons, and gamification — folks who are “incentivized” as a broad umbrella category — are usually MUCH WORSE than organic ones.
SaaS Free Trial Emails Explained: How to Use Them Right
Userpilot
OCTOBER 13, 2022
Free trial emails are invaluable tools in the hands of product-led SaaS companies. However, none of these will happen if your trial emails aren’t well crafted. Read on to learn how to pair free trial emails with your onboarding software to properly welcome, nurture, and convert users. Keep it simple.
Freemium or Free Trial: What do Your Buyers Prefer? – Jana Frejova PMM lead at Spendesk
Userpilot
JANUARY 6, 2023
Freemium or Free-Trial? Freemium or Free Trial: What do Your Buyers Prefer? In the article, we also discuss different strategies you can leverage to drive conversions from freemium or free trial to paid plans. Freemium gives users free access to limited product functionality for an unlimited time.
Free Trial VS Paid Trial: When to Switch Your Model [Ahrefs & Surfer SEO Case Study]
Userpilot
MARCH 5, 2021
There are many benefits to having a Free Trial VS Paid Trial. With a free trial, your users get a test ride of your product with a low barrier to entry. “No This works until word spreads like wildfire and you have more people in your free trial than paying customers. No credit card required.”.
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Using Both a Free Trial and Product Demo — Benefits and Best Practices
Userpilot
NOVEMBER 22, 2021
When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. In this article, we’re going to go over the benefits of each approach as well as explore how using both free trials and demos can benefit most SaaS companies. What is a free trial?
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How Long Should Your Free Trial Be? Stop Thinking in Days
Userpilot
MARCH 31, 2021
How long should your free trial be? Some argue for a free trial as short as possible (7 days) to create urgency for the user. Companies need to stop thinking of a free trial just in terms of days but also consider user behavior. What Are Free Trials For, And What Is The “Aha! Table of Contents.
Lead Nurturing 101: How to get new customers beyond the free trial
Intercom, Inc.
JANUARY 22, 2019
Between 40% and 60% of people who sign up for a free trial of your software will never convert. To do that, you need to nurture new signups throughout their free trial. When someone signs for a free trial, it’s important to make sure they’re performing the high-value activities in your product as soon as possible.
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SaaS Average Conversion Rate From Free Trial – Benchmarks And How To Improve It
Userpilot
JUNE 30, 2021
What is the average SaaS conversion rate from a free trial? Is my trial-to-paid-conversion rate good? The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. What is a free trial?
Free Trial vs Demo: The Winner Isn’t Who You Think It Is
Userpilot
MARCH 25, 2021
As with any Free Trial vs Demo debate, the most immediate answer you can expect is “It depends.”. You will see which offer has the highest conversion rate through trial and error and learn how to build a better product for those customers. What You Need To Know About Free Trial vs Demo. How about demo AND trial?
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Try before you buy: how sales can maximize the free product trial
Intercom, Inc.
JULY 16, 2018
Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to sign up for a trial, and. Ensuring that they are successful in that trial. Maximize the value of a product trial.
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The Many Forms of Free: Product Tours, Free Trials, Freemium Products, and More
ProductCraft
NOVEMBER 24, 2020
As I’ve settled into my quarantine routine, I’ve started trying a lot of new digital products and services–from dipping my toe into grocery delivery with Instacart, to trying a new online workout class, to finally using my free year of Apple TV+. These new elements of my routine are all due to the fact that.
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Little-Known Ways To Convert Free Trial Users Into Premium Customers
ProductCraft
NOVEMBER 20, 2020
Read more » The post Little-Known Ways To Convert Free Trial Users Into Premium Customers appeared first on ProductCraft by Pendo. Samuel Hullick, the founder of Useronboard, sums it up perfectly in this image. New users don’t look at your product (the flower) and say.
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PM Podcasters on Free Trials, Freemium Plans, and More
ProductCraft
NOVEMBER 25, 2020
In honor of our colleagues at Pendo launching their free product this week, I’ve decided to share some episodes that focus on free trials, freemium options, etc. Read more » The post PM Podcasters on Free Trials, Freemium Plans, and More appeared first on ProductCraft by Pendo.
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How to Create a Best-In-Class Free Trial Experience
Gainsight
NOVEMBER 16, 2020
In the typical SaaS product’s case, free trial users are often bombarded by calls from business development reps eager to learn whether they want to buy. Try a free trial of Gainsight PX today. In many cases, this can reduce the number of touchpoints necessary outside the product. Want meteoric growth for your product?
How We Use a Paywall to Increase Free Trial Conversions
Gainsight
JULY 29, 2019
So your free trial period is up… what happens next? Earlier this quarter we introduced the option to evaluate our Gainsight PX offering by starting a 15-day free trial. A huge driver for our free trial was feedback from our prospects and customers. You build up momentum and trust during your free trial.
12 SaaS Conversion Rate Optimization Best Practices
Userpilot
NOVEMBER 22, 2023
The different stages you can implement conversion rate strategies are during a free trial , on blogs, landing pages , pricing pages , and the homepage. During a free trial, personalize the user journey so that the user experiences value faster, increasing chances of converting. Use FOMO to increase conversions.
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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)
Userpilot
FEBRUARY 26, 2024
Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. In addition to identifying friction in the user journey, SaaS organizations can use marketing funnel analysis to forecast business performance and determine the optimal trial period length. Book the demo!
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Conversion Rate Optimization For SaaS Companies: A PMM Guide
Userpilot
OCTOBER 15, 2023
For SaaS, the desired action is when a trial user goes to become a paid customer. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Number of Free Trials : A count of how many visitors have tried out your product.
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A Complete Guide to Conversion Path Marketing
Userpilot
APRIL 18, 2024
A free trial is a chance for potential customers to experience product value. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Boost free trial or demo sign-ups ? For example, with order updates. In 6 steps.
Product-Led Sales is Product Management
Ronke PM
APRIL 22, 2024
It’s crucial, therefore, that we make it easy for them to subscribe to free trials and make purchases independently without having to actually talk to anyone. Their end-to-end journey should be effortless.
Bottom-Up SaaS Business Strategy Explained
Userpilot
APRIL 8, 2024
Free trials and freemium enable the users to explore the product and experience its value to convert them into paying customers. For this approach to work, a trial or free plan mustn’t satisfy user needs entirely. Product-led growth playbook Here’s how to implement PLG: Offer a free plan or trial.
How to Build a Conversion Path: Step-by-Step Process
Userpilot
APRIL 21, 2024
Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important? A conversion path is a sequence of steps the user has to complete to reach a goal, such as signing up for a free trial, booking a demo , or making a purchase.
The Five Stages of Product Adoption
Alchemer Mobile
FEBRUARY 22, 2022
When product adoption is strong, that typically means the following: The trial period of your product has proved to have value. The trial didn’t prove value quickly enough. Stage #4: Trial. Whether or not your product is free, there is always a trial period of sorts. Product design and usability are seamless.
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How To Build an Effective Free To Paid Conversion Strategy
Userpilot
MARCH 31, 2023
How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account.
20 Product-Led Growth Examples to Inspire Your Own Strategy
Userpilot
APRIL 22, 2024
Examples of product-led growth companies that can help you achieve PLG success include: Hubspot offers a free grader tool to attract potential customers. Basecamp offers a free trial to generate product-qualified leads. Loom creates FOMO through its reverse trial. Book a demo today ! But Basecamp doesn’t stop there.
Product-Led Growth: The Ultimate Guide for Software Companies
Userpilot
SEPTEMBER 27, 2023
To activate and convert new customers, it uses a combination of freemium or free trials and self-service onboarding and support. In the freemium model, the users get access to limited functionality for free while in the free trial – full functionality but for a limited period.
How to Increase Trial to Paid Conversion Rate [+ Actionable Tactics]
Userpilot
FEBRUARY 5, 2024
How you increase trial-to-paid conversion rate determines how good your SaaS model is. Let’s explore what trial-to-paid conversion rate truly means, how to measure it, and go through multiple free trial models, each with its unique advantages and ideal use cases. Besides, anything above 30% is regarded as exceptional.
B2B SaaS Funnel Conversion Benchmarks
Userpilot
JUNE 19, 2023
Common conversion examples include visitor to trial, trial to paid, and freemium to paying customers. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X Tatango surveyed about 100 companies, and the free trial to paid conversion rate with credit card was approximately 50%.
Conversion Funnel Visualization: Types, Use Cases, and Tools
Userpilot
MARCH 5, 2024
Visualizing the time to convert data can help teams identify the ideal free trial length. Google Analytics is a popular free tool used for visualizing funnel data for websites while Userpilot is a product growth platform that allows you to do it for web apps. Otherwise, they’re not going to convert to paying customers.
Product Led Growth Strategy 101: Comprehensive Guide to PLG [Examples Included]
Userpilot
FEBRUARY 9, 2023
For PLG to happen, customers need to be able to experience the product value through the freemium and trial models. Free trials are more suitable for products with a steeper learning curve and are recommended when you have limited financial and technological resources. Reverse trials are a popular technique.
Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)
Userpilot
MARCH 7, 2024
In reality, some companies are better served using free vs paid analytics platforms. In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Google Analytics Standard is the best free website analytics tool.
13 SaaS Freemium to Premium Conversion Techniques
Userpilot
APRIL 20, 2022
This article outlines 13 exceptional techniques for converting your free users into paid users. TL; DR. The freemium model involves offering your basic product features for free. Three factors decide the free trial to paid user conversion benchmark– the type of trial, the product complexity, and the audience.
14 Best Behavior Analytics Tools For Tracking User Activity
Userpilot
MARCH 29, 2024
Sign up for a free Userpilot demo today to enjoy the advantages of behavioral analytics! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is behavioral analytics? Mixpanel also offers a free plan. It also offers a free plan and a 15-day free trial.
How Does Userpilot Implementation Work? A Step-By-Step Guide
Userpilot
APRIL 24, 2024
Try Userpilot and Take Your User Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is Userpilot? Create a new account or log in to an existing Userpilot account Head to the Userpilot website and click on Free Trial in the menu. On the main page, click on Login instead of Free Trial.
The Ultimate Guide to Improving Freemium Conversion Rate for SaaS Companies
Userpilot
MARCH 14, 2023
Restricting the features available or setting usage limits in the free plan gives users an incentive to upgrade. Free trials or reverse trials are one way of showcasing the premium features. Free trials or reverse trials are one way of showcasing the premium features. What is the freemium model?
14 Best User Tracking Tools For SaaS in 2024
Userpilot
APRIL 7, 2024
Sign up for a free Userpilot demo today and reap the benefits of user-tracking tools! Enjoy integrations by signing up for a free Userpilot demo today! The free plan is accessible for all teams, while the premium version is available for enterprises upon request. Mixpanel also offers a free plan. What is user tracking?
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