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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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Let’s Talk About the F Word?—?Features

The Product Coalition

Let’s Talk About the F Word — Features Why budgeting for features leads to product failure. For as long as products have existed, product teams have been pushed for features when what matters is outcomes. Unfortunately, most of the time, the expectation is a feature. Value vs. features.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Pricing Merkato comes with custom pricing.

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A Clear Path to Growth and Maturity: Why Does Product Lifecycle Management Matter?

The Product Coalition

.” - Paul Young Why did every product we launched seem to feel different? We had a product lifecycle, although… it wasn’t documented in a playbook. I thought we were in good shape, given that this was the next release of an existing software product. What is product lifecycle management (PLM)? That said, in my mind?—?we

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Amplitude Product Recap: Our Biggest Innovations in 2020

Amplitude

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. For product teams to meet this moment, they had to iterate faster than ever before. We’re thrilled to share that the mission was a success, and our customers have rated Amplitude the clear #1 solution for product analytics.

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The Ultimate Guide to Self-Serve Onboarding in the Product-Led Era

Userpilot

It’s no secret that we’re in the middle of the Product-Led Era – aka – your user finds your product, signs up, checks it out, and decides if it’s doing the job for them or not. You need to somehow convince them that your product is the best candidate for them to do what they need to do.

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Best User Behavior Tracking Tools For SaaS And How To Use The Data

Userpilot

In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. Important user behavior metrics to track include trial signups and conversions , activation , and complete adoption. What are user behavior metrics? What is user behavior tracking?