The Accidental Product Manager

OCTOBER 2, 2023

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible.

Advertising 73

Advertising Product Management Product Manager Management 73

The Accidental Product Manager

JUNE 12, 2023

That’s why being a cruise line product manager can be a very good job. Now that they have once again been granted permission to sail, how are their product managers going to go about finding ways to get their customers to come back and travel the high seas with them? Clearly passengers are willing to climb aboard.

Reporting Tools 65

Reporting Tools Product Management Product Manager Product Research 65

The Accidental Product Manager

FEBRUARY 28, 2022

Can product managers successfully promote e-cigarettes using social media? When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. Image Credit: Lindsay Fox.

Marketing 121

Marketing Product Management Product Manager Management 121