Mind the Product

MARCH 8, 2017

In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? Traditionally branding has been clearly separated from product. Making it work.

Branding 49

Branding Customer Experience User Experience Messaging 49

Lenny Rachitsky

FEBRUARY 20, 2024

Refine new product copy “We built a UX GPT Writer trained on all of our writing, brand guidelines, and product nomenclature. Designers rough out what they need it to say, send the GPT a screenshot from Figma, and it will rewrite it to be concise, using our guideline and brand voice standard. ’ etc.”

Data Visualization 136

Data Visualization ChatGPT Reporting Tools User Testing 136

UX Planet

JANUARY 29, 2024

They will also train a machine to produce screens based on typography, color, components, and design system guidelines. I asked ChatGPT to follow the Google Material Design guidelines to add styles. Due to Google Material Design’s popularity, ChatGPT knows its guidelines, so it added the Google Material Design styles to the form.

Analytic Tools 81

Analytic Tools Systems Review Data Visualization ChatGPT 81

The Product Coalition

FEBRUARY 29, 2024

Example 4: Writing Compelling Marketing Copy (Internal Use) Product : Social media marketing campaigns Needs : Generate creative and diverse marketing copy for various platforms, personalize content for target audiences, and ensure brand consistency.

Artificial Inteligence 130

Artificial Inteligence Data Visualization Reporting Tools Research Software 130

Userpilot

DECEMBER 13, 2023

The strategy should also have information about the UX team, processes, and guidelines. This translates into higher customer satisfaction and brand loyalty. Key elements of an effective UX strategy An effective UX strategy is made up of a UX vision, goals, plan, people, processes, and guidelines.

Research Software 96

Research Software Analytic Tools Feedback Software User Testing 96

UX Planet

FEBRUARY 2, 2024

Editing After writing content, content designers typically engage in editing and proofreading to ensure that the content is free from errors and maintains a consistent style that adheres to brand guidelines. Collaboration and communication Effective collaboration with cross-functional teams is a cornerstone of Content Design.

User Testing 92

User Testing Customer Experience Research Software Analytic Tools 92

The Product Coalition

SEPTEMBER 21, 2020

10 guidelines to design high impact experiments. This saves you from brand backlash and costly roll backs. By testing variations of a design or user flow you can learn what your user base is most receptive to, regardless of your brand guidelines. Here are 10 guidelines to design high impact experiments.

Customer Experience 160

Customer Experience Data Visualization User Testing Product Research 160

The Product Coalition

MARCH 19, 2021

Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand. But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical. In need of some branding inspo?

Development 132

Development Product Research Research Software Technical Review 132

Intercom, Inc.

AUGUST 31, 2022

Every brand can be successful on social media. You want to put together some guidelines and sample scripts based on your brand voice for a myriad of different scenarios such as issuing refunds, shipping delays, or cancellations. They were actually able to quantify how fast responses drive more revenue for your brand”.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. 60% of consumers say they’ve purchased from a particular brand solely based on its services. Personalized experiences are becoming the industry standard 71% of consumers expect personalization from brands.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

Branding 257

Branding User Testing Product Research Enterprise 257

The Accidental Product Manager

OCTOBER 2, 2023

I’m pretty sure that we’ve all watched shows like the Superbowl and seen the glitzy commercials that have been created for major brands. When brands show up with advertising that’s really slick, it’s like they’re putting content on the platform, not in the platform. What Is The Best Way To Reach Customers?

Advertising 73

Advertising Product Management Product Manager Management 73

Intercom, Inc.

DECEMBER 21, 2021

Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. The Intercom Brand Studio team never fails to amaze me with their creativity, so this post was an obvious highlight for me in 2021. Shipping fast and safe: Building a culture of low-risk learning. . My favorite?

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Mind the Product

MAY 5, 2020

Accessibility Guidelines. Although the W3C’s WCAG guidelines, and other accessibility guidelines, provide definitions for accessibility, usability and inclusion, it seems some businesses are confused about their interpretation. What’s more, building for accessibility: Enhances your brand. Accessibility Guidelines.

Reporting Tools 114

Reporting Tools Research Software Product Management Product Manager 114

UX Planet

MARCH 7, 2024

Guidelines are being written, and conventions are being established. It becomes scattered, and the brand turns into a gigantic octopus, leaving people questioning its purpose and values. When was the last time we got excited about a new smartphone? When a new field emerges, experiments and ideas flourish. Innovation is at its best.

Research Software 77

Research Software Product Research Weak Development Team Startups 77

Roman Pichler

APRIL 5, 2022

Ground rules are guidelines that foster a collaborative mindset, encourage participation, and help the participants treat each other respectfully. Use this decision rule for high impact decisions like setting a product vision and coming up with a brand-new or significantly changed product strategy. 7 Establish Ground Rules.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Intercom, Inc.

DECEMBER 20, 2022

Niamh O’Connor , Brand Editor at Intercom. And principles, by definition, are guidelines. As a result, I think we’ve managed to say to people, “Hey, it’s the principles that matter, but they’re guidelines, not rules. In this wrap-up of the year’s best bits, you’ll hear from: Paul Adams , Chief Product Officer at Intercom.

Technical Review 118

Technical Review Software Review Customer Feedback Data Visualization 118

UX Planet

JANUARY 4, 2024

Contextual Examples: Each font is displayed in use, giving you a real sense of how it looks in different contexts, such as in advertising, branding, web design, and more. Firstly, they offer flexibility to align with specific project themes and branding, enhancing clarity and engagement.

Feedback Software 52

Feedback Software Research Software User Testing Data Visualization 52

UX Planet

MARCH 5, 2024

There are three key takeaways that designers derive from this UX design law: Touch targets (the interactive elements on app/web designs) created for touchscreen interfaces should be large for users to accurately discern them and easily select them: Apple’s Human Interface Guidelines recommend a minimum touch target size of 44×44 points.

Data Visualization 74

Data Visualization UX Research Software Feedback Software 74

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

Product launches 60

Product launches Branding Entertainment Education 60

UX Planet

FEBRUARY 1, 2024

Image: Medium In the end: The use of dark patterns can be lucrative and beneficial in the short term, but in the long run, it almost always has a negative impact on the branding of any organization. In 2022, the European Data Protection Board published guidelines for the detection and avoidance of Dark Patterns.

UX 71

UX Travel Download Advertising 71

UX Studio

SEPTEMBER 26, 2018

A great fit regarding the style and personality of the brand. Perhaps branding guidelines, etc. Font-size: Follow the web developing guidelines. Checking the web developing guidelines merits the effort, as they update regularly, adapting to technological changes. First of all, the font. as long as possible.

Research Software 90

Research Software User Testing Web Developers Web Development 90

NextBigWhat

JUNE 21, 2021

People connect with people, not with lifeless entities or brands. (2/11) Company, brand or product accounts don’t work. Follow the community guidelines. 11) • Follow the guidelines. Involves a mix of marketing & writing. (1/11) 1/11) When building audience on any channel, make personal connections.

Customer Experience 52

Customer Experience Blog Branding Framework 52

Mind the Product

NOVEMBER 29, 2019

Kate shares some guidelines: Don’t just automate the menial – automate the meaningful. How will this impact brand at scale? Automate empathy. Use human data respectfully. Reinvest gains from automation into humanity and human experiences. What is the purpose of the experience we’re rolling out?

Customer Experience 145

Customer Experience Artificial Inteligence Data Visualization Download 145

freshtrax

SEPTEMBER 29, 2021

Aside from our client work, we have internal tasks that are handled both individually ( blog articles) and in teams (updating our branding and website along with various miscellaneous tasks).

Marketing 95

Marketing Crowdsource Systems Review Customer Experience 95

Userpilot

JANUARY 12, 2023

That is why this article will give you guidelines for defining engaged users and strategies for your company and increasing your engagement rates. Engaged users help to: Increase your base of loyal customers : A loyal user is someone who sticks to your brand no matter what. And user engagement is the bedrock of that.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

NOVEMBER 20, 2022

Real-time customer engagement is when a customer interacts with your brand actively with back-and-forth feedback. Engaging customers in real time has many benefits, including competitive advantage, better marketing performance, improved brand loyalty, customer retention , and easier time closing sales. Technology is great and all.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools User Testing 98

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Mind the Product

JANUARY 4, 2019

They found that high-performing business don’t focus on short-term metrics like NPS, rather they look at a long-term, brand or customer relationship to provide value. These types of approaches provide guidelines for everybody and provide a subtle way of showing team members what’s important to the success of the organisation.

Customer Experience 141

Customer Experience Workshop Reference Vision 141

Intercom, Inc.

NOVEMBER 17, 2021

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Guidelines for crisp, clear communication. If emoji are part of our marketing brand, they should be part of our customer service brand.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack. We began by focusing on the Next.js

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack. We began by focusing on the Next.js

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. This is the new look and feel that we wound up with How did we get there? This meant rethinking our WordPress-powered stack. We began by focusing on the Next.js

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Userpilot

MARCH 27, 2023

Customizing NPS survey designs to match the brand design and blend well with the product’s UI. Relational NPS surveys NPS surveys typically ask customers to rate their likelihood of recommending the company or brand to a friend on a scale of 0-10. The process is simple: Choose the same color palette from your brand guidelines.

Product Research 96

Product Research Feedback Software Customer Experience Data Visualization 96

Product Talk

NOVEMBER 8, 2023

Introducing a brand-new book, Strong Product Communities, co-written by product leadership coach Petra Wille and Product Talk’s editor Melissa Suzuno. Petra teamed up with Product Talk blog editor Melissa Suzuno to compile all of this research into a new book, Strong Product Communities.

Product Research 211

Product Research Books Research Software Analytic Tools 211

Userpilot

MARCH 20, 2024

It establishes guidelines for software use, including allowable actions and limitations such as copying or altering. Ideal for brands with strong reputations, it convinces users of the value of paying more. Essentially, the buyer acquires the product without branding, applies their own branding, and then markets it as their own.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59