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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Design System Governance Models

UX Planet

Image by Cody Cai Design system governance models help organizations manage and maintain design systems across teams and products. There are three popular models —  Solitary , Centralized , and Federated  — each offer different approaches to how design systems are governed within an organization. Image by Nathan Curtis.

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Measuring Design System

UX Planet

The effectiveness of a design system cannot be assumed; it must be actively measured and optimized over time. A robust design system should not only streamline design and development processes but also ensure scalability as the organization grows, adapts to new platforms, and handles diverse product requirements. Image by Steve Dennis.

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11 User Experience Interaction Guidelines for Enhanced Engagement [+ Examples]

Userpilot

Alongside usability testing, user experience interface guidelines allow you to build more intuitive and user-friendly solutions. You could say these guidelines are a catalyst as they help you get to the final design much faster. The 11 user interface guidelines for enhanced engagement include: 1. System status visibility.

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A Leader's Guide to Implementing OKRs

Sachin Rekhi

The reason this is so critical is that when you review your OKRs at the end of the quarter, you'll now be able to reflect on not just whether you achieved the output you were seeking (the 15 blog posts), but whether that output actually generated the expected outcome. Draft Reviews.

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30 Steps to Mobile App Launch

Alchemer Mobile

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. RESEARCH APP SUBMISSION GUIDELINES. Ensure a smooth mobile app launch by thoroughly reading up on the submission guidelines for whichever app store(s) to which you plan to submit your app. The day is finally here!

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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Natural Language Processing (NLP) is another game-changer, making it possible for systems to understand and respond to human language.