Handbook Marketing Product Marketing Testing 
Intercom, Inc.
JUNE 27, 2018
We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. Rachel Hepworth, Head of Growth Marketing at Slack. Sean Ellis, CEO GrowthHackers.
Intercom, Inc.
MARCH 13, 2019
The first strategy of that next wave of growth is to expand your addressable market. You have to figure out how your product can solve that same problem, but for a broader set of customers. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals.
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Intercom, Inc.
FEBRUARY 14, 2019
Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. Find product market fit again and again.
The Product Cafe
JANUARY 18, 2024
Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Trust me, these are books you wouldn't want to miss!
Product Innovation Educators
JULY 6, 2020
Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. After the crash, investors became risk adverse and were looking for product market fit. Successful startups ignored that advice.
Iteratively Blog
MAY 31, 2020
Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.
The Product Coalition
OCTOBER 19, 2017
To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management. To start with, I wrote this handbook “ Product Management 101 ”. What to measure Chapter 17: Developing Product Growth Model Originally published at prodmonk.com.
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