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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

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Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

Segmenting a B2B market is much simpler because there are fewer variables. In B2B market segmentation in its purest form consists of 3 dimensions – vertical industry (e.g., healthcare, retail), size of the organization (e.g., Many organizations confuse market segments with personas. USA, Canada, Mexico).

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Product Breaking Point To Breakthrough: How To Drive Successful Product Reviews

The Product Coalition

This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. I worked in healthcare technology at the time. However, they are intended to guide and protect- to guide and protect the future of the product and the company. Why share now?

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How to Become a Principal Product Manager Without Experience

The Product HQ

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses.

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Product Strategist Salary [+ Resources to Advance]

Userpilot

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

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Essential AI Product Manager Skills

The Product HQ

The same goes for product managers who oversee the development of AI products. Let’s say that you’re in charge of an AI-powered program for the healthcare industry, You’ll need to have a good level of knowledge of how to market and sell your product to healthcare institutions to ensure that it is successful.