How Merging Purpose With Profit Redefines Product Roadmaps And Product Success
The Product Coalition
DECEMBER 11, 2023
It had a solid purpose — rooting out fraud in healthcare to make healthcare more affordable. And it delivered significant business value, at times 4–6% of our client’s total healthcare expenditure, which could be tens if not hundreds of millions of dollars. We both agreed it had more potential, but it never took hold.
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