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Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedbackloop has a minimum of four stages. The feedbackloop process is.
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on howproduct teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome]. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Low accountability Limited visions of the product by PMs.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Committing to continuous discovery means changing the way your product team operates. Continuous discovery means not making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week. Tweet This This can sound overwhelming.
According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your productmetrics for growth by focusing on retention and building a product users truly value.
Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. Tweet This But if you stick with it, you may eventually find you can look back and see how much you’ve progressed. They didn’t have enough time and felt rushed.
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. But knowing how these steps work is not the same as making it happen, and we think we know why.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. But wait, how are they different?
So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. Why are product teams shifting from focusing on outputs to focusing on outcomes? How long should you spend on an outcome? How many outcomes can a team work on at once? How do you identify business outcomes?
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This results in faster Aha!
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. How to start your UX analysis. How should you start a UX analysis?
We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product. Stage #1: Awareness.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Which features need attention?
For me, effective mobile app onboarding is the difference between new users looking around our app and disappearing right after, or understanding our app value and becoming engaged users. To succeed, therefore, you need to create a frictionless mobile app onboarding flow that captures users attention and shortens their time to value.
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.
By combining contextual insights from session replays , heatmaps, and behavior analytics, user session analysis helps you interpret metrics through the lens of real user journeys. Imagine a product team celebrating a 200% spike in sign-ups after a promotional campaign. On the surface, it looks like a win.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. How do you even survive considering these numbers? This article will cover 14 metrics to help you achieve just that. We also included industry benchmarks to help you know how well youre performing!
Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. Read on to learn how, through collecting and analyzing their operational data, a team was able to quantify and improve their processes on the path to being able to establish clear release plans for the project. THE CAUSE.
Here’s Teresa’s take : When we start with an idea, the scope of our discovery work becomes, “Is my idea good or not?” This means that even when startup founders are motivated to test their ideas, they are more likely to notice the evidence that suggests their idea is fantastic and miss the evidence that suggests their idea is flawed.
In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns. How to calculate customer expansion revenue? This metric helps SaaS companies track the effectiveness of their expansion efforts.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data. One metric showing growth feels like progress.
In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations.
Video onboarding can be the solution you need when text-only tutorials are driving your users away. Text-heavy onboarding flows can overwhelm new users, leading to increased support tickets and slower activation. But videos provide a more human way to guide and demonstrate how your app works, and drive customer retention.
Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?
Its not just the design, features, or marketing. I mean what happens after the download: how users navigate, what features they engage with, and where they drop off. Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral.
And how can you turn them into active users? This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. App engagement refers to how users interact with your mobile app, beyond just downloading it. What is app engagement?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions? Basic analytics (e.g.,
Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users? Let’s see how they achieved it!
What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.
Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Onboard new users.
Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.
In product design, measuring success is essential to ensure that design decisions lead to meaningful improvements and align with business outcomes. OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are two common approaches, each serving a different purpose. What do these metrics mean?
Welcome to the ultimate guide to Product Manager interview questions. In this post, we’ll break down the types of questions you’ll face and how to answer them with confidence. Tell me about a time you managed a difficult stakeholder Situation: A senior exec wanted a feature that conflicted with user feedback.
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the real world, product managers may have to start from scratch and quickly find something meaningful to work on.
Thats why one in four users drops off after just one session, often before they even get to experience the core product. This guide breaks down 7 mobile onboarding strategies that work, complete with real mobile app onboarding examples and tips on how to build a solid app onboarding process using Userpilot.
Howproduct managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?
It’s no secret that learning how to evaluate product performance is essential for product management. But how can you effectively measure productmetrics that can help you reach your goals and increase revenue growth?
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