Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD
Product Innovation Educators
DECEMBER 30, 2024
This knowledge area covers: Qualitative and quantitative research methodologies Customer segmentation and persona development Competitive analysis and market sizing Voice of the customer (VoC) programs By mastering market research techniques, product managers can make data-driven decisions and create products that truly meet customer needs.
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