Remove Inbound Remove Industry Remove Market Research
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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. How can I encourage support for a new OS before management thinks it’s time?

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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. Inbound volume is spiking for half of support teams. We also spoke directly to support leaders to understand how they’ve responded to the effects of COVID-19.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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What is Competitive Analysis? [Example + Templates]

Userpilot

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Asana focuses on inbound marketing and webinars.

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The Ultimate Guide to Effective Product Market Research in SaaS

Userpilot

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. Industry sector. Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. Demographics (gender/age range).

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. What is the organizational structure for B2B marketing team?

B2B