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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Case Study: Finding New Insights in Mature Industries To illustrate how the human-AI partnership can unlock unexpected value, Carmel shared an example from the snowplow industry. She worked with a client who had been in the snowplow and snow equipment business for 20 yearsa veteran who deeply understood the industry.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Case Study: Finding New Insights in Mature Industries To illustrate how the human-AI partnership can unlock unexpected value, Carmel shared an example from the snowplow industry. She worked with a client who had been in the snowplow and snow equipment business for 20 yearsa veteran who deeply understood the industry.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Mike emphasizes that this isn’t about rushing through the process – it’s about using AI tools to accelerate the research and analysis phases so teams can spend more time on creative problem-solving and validation. Consider which aspects of your market and customer needs are most likely to evolve in the next 2-5 years.

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

This approach has informed her success across different industries and roles, from retail to technology. Teams often pitch their products by comparing them to industry giants: “It’s like Uber, but with these extra features” or “It’s Amazon, plus these additional capabilities.” ” The problem?

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How To Make Generative AI Your Market Research Intern

Product Management University

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?