Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage March 15, 2015.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. It flips where we came from, which is nice just from a company genetics perspective and messaging. You now have people whose entire job is to work on the knowledge bot or on a positive way of moving tickets and demand around.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible. Source: Slack.

Feedback Software 95

Feedback Software User Testing Strategy Onboarding KPIs 95

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The organizational structure for a B2B marketing team consists of the following: Product marketing team Content marketing team Inbound marketing team Growth marketing team Organizational structure for a B2B marketing team.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

JULY 19, 2021

By capturing more data, enabling you to spot trends and opportunities, and improving the customer – and agent – experience, conversational support can be a game changer for every facet of your business. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

APRIL 7, 2024

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts. Sprout Social notifies businesses of potential PR disasters with message spike alerts.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

APRIL 26, 2024

Trends in customer health score data can tell you if your business changes are having a positive impact. Tracking LTV over time can help you spot upward/downward trends or craft customer expansion strategies. Aligning the goals of your product team , customer success agents, and existing customers is the best path to success.

Feedback Software 78

Feedback Software Analytic Tools Research Software User Testing 78

Pragmatic Marketing

OCTOBER 11, 2019

And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Usersnap

JANUARY 20, 2023

CRM tools are made up of several elements, including forms for collecting feedback, an email hub, and/or instant messaging platforms. Conversely, a solution can track positive comments by customers and their interactions with your agents. Whether it’s a positive or negative response.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

DECEMBER 12, 2018

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. We use it for: Sending targeted messages to visitors on our website. So let’s say Joe works for Pfizer. And who doesn’t want that?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

JANUARY 10, 2022

Trends in customer health score data can tell you if your business changes are having a positive impact. Tracking LTV over time can help you spot upward/downward trends or craft customer expansion strategies. Here’s an example of how in-app messaging can be used to nudge users towards features.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JULY 12, 2021

One of the many useful features you’ll find is the ‘competitive positioning map’ that helps you understand how your website stacks up against your competitors. You can use these insights to craft marketing messages that resonate with your target audience. You can keep tabs on tags, mentions, trends, and more.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

FEBRUARY 25, 2021

In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Outbound vs. Inbound. Inbound and Outbound Success Stories.

Research Software 90

Research Software User Testing Outbound Marketing 90

Userpilot

NOVEMBER 29, 2023

Use in-app messaging to contextually prompt upsells. Use A/B testing tools to segment users and trigger separate experiences to see if any positive change happens. Use high-quality, relevant media that supports your messaging and resonates with your target audience. Create a frictionless sign-up flow for potential customers.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization Reporting Tools 102

Intercom, Inc.

MARCH 29, 2022

Last year, we celebrated our tenth birthday and we took the opportunity to reflect on the products and the platform that we’ve built, our incredible customers, the results that we have driven together, the trends that we have set together, and the innovative work that we have done together. We are operating at internet scale.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

NOVEMBER 19, 2019

Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? We also drove a huge amount of inbound. Information sharing is all positive. The first one is market relevance. But there was a huge amount of interest and relevance around this.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8