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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. Challenge #1: Limited team bandwidth, resources, and budget.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Teams that benefit: Sales, marketing.

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Rugs.com increased their support efficiency 10x with Intercom

Intercom, Inc.

With the onset of COVID-19 and the accelerated move towards online shopping, Grayson Bagwell, Director of Business Development at Rugs.com, notes the sharp increase in shopping volume the business has experienced in the last 12 months as a result of people spending more time at home. “As We were using Olark chat, but it wasn’t very flexible”.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

Talk with your sales and customer service teams to better understand your customer profiles. So, negative buyer personas are more significant to the sales and marketing teams, whereas negative personas are more significant to product teams. To u nderstand what is a bad customer fit for your SaaS. If so, why’s that?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Iterate the product based on feedback.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. Short on time? The mission of MadKudu.

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.