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2022 customer support trends: How support leaders are adapting

Intercom, Inc.

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

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What is the Go-to-Market Strategy for AI Products? by Maja Voje

Userpilot

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP).

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

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How to Use CRO Marketing to Optimize Your Conversion Rates: A Complete Guide

Userpilot

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Free trial to product-qualified lead (PQL) conversion: 4%. PQL to paying customer conversion rate: 20% to 40%. How to build a CRO marketing strategy : Define your conversion points.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!