Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. Technology companies, in particular, adopted these points of differentiation to gain market share.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

MARCH 3, 2023

In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Intercom, Inc.

MAY 8, 2019

We’ve gone from the enthusiastic disruption of traditional gatekeepers (like newspapers, radio and broadcast television) to falling into line behind less than a handful of new tech giants. Source: HubSpot Research, State of Inbound 2018. The numbers behind this u-turn are staggering. ” Emerging customer acquisition channels.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Mixpanel

JANUARY 12, 2023

Copywriting, while often thought of as something creative and inspired, is a technical craft. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. Think TrustPilot reviews, customer support tickets, and ProductHunt comments. It’s a product unto itself.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Guy

JUNE 25, 2018

As you become more established and comfortable navigating in your position, consider trying out your solution to problems that arise. One effective strategy to boost your confidence in your report managing these situations is to spend time roleplaying certain scenarios and provide immediate and constructive feedback.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

All About Product Management

JULY 9, 2010

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. Vision and Strategy 2. Vision and Strategy – 20% 2. I ask the COO to broadly split the role down into three aspects. Execution and delivery 3.

Product Research 48

Product Research Technical Review Strategy Product Management 48

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC. Although Parachute can be described as a web design company, they also offer development and digital marketing services.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC. Although Parachute can be described as a web design company, they also offer development and digital marketing services.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Business of Software Conference

MAY 21, 2020

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Then, we went through diligence for a couple of months, and while we were going through diligence, Russia was on the border of Ukraine, Russia invaded Ukraine, the markets tanked – all those things were happening.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Customer support can be a technically complex, emotionally demanding job. Social advertising platform Smartly.io

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JULY 7, 2022

Positive customer interaction can reduce churn, and foster customer loyalty and referrals. You can make user interactions positive by delivering personalized experiences. How can positive customer interactions improve your business? Improve retention and brand loyalty: Positive interactions generally aim to satisfy customers.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

JULY 12, 2021

Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more. On the other hand, analytics tools for Social Media Marketing like Brand24 help you streamline your social media marketing strategy.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Pragmatic Marketing

OCTOBER 11, 2019

There is the messaging and positioning that we've built, there's information around the target market. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks. And that's smart. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

There is the messaging and positioning that we've built, there's information around the target market. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks. And that's smart. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 90

Research Software User Testing Outbound Marketing 90

Brian Balfour

JUNE 20, 2017

If you want to learn more about onboarding strategies and frameworks, consider applying for the next Reforge program here. If they ran each change as a different and separate variant, and none resulted in positive gains, it wouldn't disprove anything in their minds, and would instead just be a waste of an experiment. We forgot that!

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. The first one is market relevance.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Gainsight

DECEMBER 23, 2019

Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. For SMB you want to have more of a one to many strategy. AO: If you hire CSM’s who have more technical acumen, sometimes they can handle more accounts than fewer accounts.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Sequent Learning

SEPTEMBER 20, 2023

Most of you have witnessed the effects of new strategies, leadership changes, organizational realignments, and other structural adjustments. A static effect that leaves day-to-day work activities largely unchanged due to fewer available resources, so product managers see increased workloads. Speed cannot get ahead of business logic.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Intercom, Inc.

SEPTEMBER 20, 2018

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. It wasn’t its own specific position. If you enjoy the conversation, check out more episodes of our podcast.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99