Customer feedback strategy: How to collect, analyze and take action

Inside Intercom

You can ask specific questions (prompted) or passively categorize the inbound feedback (unprompted). Generic positive (e.g. “I The post Customer feedback strategy: How to collect, analyze and take action appeared first on Inside Intercom.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Is your model primarily inbound or outbound?

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

All of the skills in this book can be applied to both positions, but it is important to understand how we view them, as some skills will be more important depending on how the roles are defined. The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley.

Product Management interview question on strategy and tactics

All About Product Management

I was being interviewed for a Product Managers position by a Chief Operating Officer (COO) who used to do the job that I was interviewing for. Vision and Strategy 2. Vision and Strategy – 20% 2.

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. First response time: The amount of time in minutes that it takes SDRs to follow up with inbound leads. Take your inbound and outbound opportunities, for example.

7 Principles To Mastering Growth Marketing

Brian Balfour

It is such a popular question that it was asked on Inbound. While most people will position themselves in one of the three blue quadrants, you want to position yourself in the green quadrant -- getting into the projects that have high organizational impact and are unpopular to everyone else.

productboard Portal closes the gap between product teams and their customers

ProductBoard

User feedback and feature voting forums have existed even longer, but have a poor reputation for collecting low quality user inputs, and unreliable data due to bandwagon behavior and virtuous cycles where popular features are the best positioned to collect additional upvotes.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder and president of Pixar, who discussed his leadership strategies and how they contribute to building a healthy culture within an organization.

How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. How is the strategy here different for current MBA students? Basically, the strategy is similar. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Inside Intercom

So the shift in strategy then has to be okay, how do you drive engagement within those platforms and how do you grow an audience within those platforms and then once you have that audience, what do you actually do with it?” Source: HubSpot Research, State of Inbound 2018.

A comprehensive guide to A/B testing

Userzoom

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Positive vs negative.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. These are great companies with high inbound volumes.

A simple and comprehensive guide to value chain analysis

Cacoo

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Inbound Logistics.

How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. How is the strategy here different for current MBA students? Basically, the strategy is similar.

A comprehensive guide to A/B testing

Userzoom

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Positive vs negative.

The Three True-North Metrics that Your Product and Business Need

The Product Coalition

creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission.

A guide to finding your next PM Job

The Product Coalition

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. inbound) Recruiter ?—?depending depending on the strength of your background, you’ll get varying levels of inbound recruiting on LinkedIn and in your inbox.

Is the Product Manager CEO of the Product?

Pragmatic Marketing

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They must rely on persuasion and inspiration to make a positive impact. Their weaknesses tend to be on the business side and include market and customer research, marketing communication, finance and business strategy. For product managers to have the positive impact we advocate, they must receive adequate time, prioritization and resources.

Understanding your ideal customers and how to sell to them

Inside Intercom

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Andrew Chen on finding the “fresh powder” in growth

Inside Intercom

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

Brian Balfour

They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. They are in the advantageous position where they also own the channel.

eDavid and Goliath Inc.

Oren Steinberg

Startups can sell into large corporations by focusing on these 10 simple strategies ( based on my own experiences ): 1. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. This can stem from his/her history in the organization, their anticipated future, their bosses’ position, or any special relationship or skill they have.

Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Brian Balfour

If you want to learn more about onboarding strategies and frameworks, consider applying for the next Reforge program here. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience.

Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. That seems to be when they changed their strategy.

How to Hire Great Engineers for Your Startup

Sachin Rekhi

Startups need to now spend more of their recruiting resources not around improving the filtering process of selecting candidates that have applied for positions, but mainly the marketing process of finding interested candidates in the first place. The other key strategy is to not simply think of people in your network that are actively looking.

Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Inside Intercom

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. It wasn’t its own specific position.

Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

If you think that salespeople don’t go home and rewrite decks, rethink negotiation points, ponder on the strategy, wake up at 4 in the morning, coming up with a response to a client and they don’t take the budget home to work on because they need quiet to do it and don’t talk endlessly about what they’re doing in the pub, if you think that, you haven’t spent much time with salespeople. Paul Kenny, Founder, OceanLearning.

The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems).