Userpilot

AUGUST 14, 2023

To create a growth marketing strategy, define objects using the SMART goals framework , use customer journey maps to find improvement areas, implement your strategies, and analyze the results. Use Product Hunt to extend your audience reach for the new product launch. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. What’s not to like? Be prepared to carry the water.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MARCH 8, 2022

She’s made hundreds of product teams aware of the need for speaking to their customers every week, and how to recruit users for these discover interviews on autopilot, even with limited resources. Andrea Saez – Writer, Speaker, Advisor | Sr PMM @ Product School. Hana Mohan , CEO of Magic Bell.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gathering feedback from your users.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. In contrast, secondary research enriches the specificity of primary findings by adding wider context.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 19, 2021

They also help to reduce customer support demands by deploying self-serve customer support through resource centers , interactive walkthroughs , guides, and onboarding flows. This is useful data that helps you build the right experiences for every user of your product. Integrated A/B testing. Higher revenue. Low LTV:CAC ratio.

Analytic Tools 97

Analytic Tools Research Software Reporting Tools Customer Communications 97

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Amplitude

AUGUST 7, 2020

Google “cohort analysis” and you’ll find plenty of resources telling you how you can use it to improve customer retention. And they’re right: a cohort analysis is a great method for understanding how your users engage with your product. Let’s take a look at some real examples: Meditation app Calm wanted to test their reminder feature.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Here’s a tried and tested formula: Pick a topic/keyword. Ahrefs – SEO.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Finally, we have the enterprise model. The main reason for the long sales cycle is the bureaucratic inertia that most enterprise companies deal with.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. Development teams (and their product owners) concentrate on the next release, but often lose sight of the 12- to 18-month roadmap and goals that achieve business results.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. A marketer could set it up, a product manager could set it up, anyone could set it up.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. We had high relevance. This is turning into a therapy session here… entrepreneurs anonymous!

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8