Mixpanel

JANUARY 12, 2023

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s super important to think early on about what strategy you have.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. You should consider the industry, company size, duration, and budget while structuring your marketing teams. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Oren Steinberg

MARCH 7, 2017

Startups can sell into large corporations by focusing on these 10 simple strategies ( based on my own experiences ): 1. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. corporations? But it’s worth it.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Userpilot

APRIL 26, 2024

TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service. Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Let’s get started! Churn rate. Customer stickiness score.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Intercom, Inc.

JULY 19, 2021

By capturing more data, enabling you to spot trends and opportunities, and improving the customer – and agent – experience, conversational support can be a game changer for every facet of your business. Conversational support helps you to identify trends for better business decisions.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JANUARY 10, 2022

86% of buyers are willing to pay more for a product if they have a better customer experience. Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Let’s get started! There are five key metrics you can use to measure customer success.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Strategy first, technology second. But here’s the thing: a tool is not a strategy.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. A robust SEO and keyword research strategy is a must to ensure steady traffic to your website.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Business of Software Conference

JULY 26, 2016

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Jason Fried: Your Company Should be Your Best Product. Eva Pascoe: Making Trend Spotting Help Your Future Business. Noah Kagan: Rogue marketing strategies.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2021

In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. SaaS Marketing Playbook Table of Contents.

Research Software 91

Research Software User Testing Outbound Marketing 91

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. I think the main thing was… what is it they say, often tactics drives strategy?

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137