Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

APRIL 22, 2024

Some of the most important traits of a product-led growth model include customer-centric design, frictionless exploration, fast value, self-serve customer experience , network effect, and virality. Calendly acquires customers through its viral loop. Dropbox reduces customer acquisition costs through referral programs.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. PQL to paying customer conversion rate: 20% to 40%. How to build a CRO marketing strategy : Define your conversion points. Map out your customer journey.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization Reporting Tools 102

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In General sales support. Competitive/market intel. Sales content. Analyst relations.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In General sales support. Competitive/market intel. Sales content. Analyst relations.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

JUNE 24, 2024

Effective customer communication management creates the foundations for building successful customer relationships. Let’s explore the definition and importance of CCM, its current trends, and the best practices for your customer communication strategies.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Userpilot

AUGUST 19, 2024

Embarking on a career as a customer success analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer success analyst. Customer success analysts leverage various tools to enhance their work.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

StubHub

MAY 8, 2019

Four key features of the new StubHub Developer Program include: API experience that reflects our customer journey and was built from the ground-up by taking an outside-in approach. Until recently, integrating with these APIs was painful for both our partners and for us. Defined our MVP & MVBO.

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

Userpilot

JUNE 13, 2022

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. We also have a weekly newsletter, Product Rantz.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Usersnap

NOVEMBER 26, 2023

It helps product teams to track the needs of customers and build solutions where the emphasis is on quantity over quality. Themes on any roadmap can be grouped using fields such as goals, product areas, or custom labels to bring clarity and focus.

Product Research 52

Product Research Feedback Software Analytic Tools Customer Feedback 52

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userzoom

JULY 9, 2019

Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? The data we capture from each group and their interaction with the variant can help you to make informed, evidence-based decisions about marketing, design, and user experience.

User Testing 113

User Testing Product Research Research Software Testing 113

Userzoom

JULY 9, 2019

Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? The data we capture from each group and their interaction with the variant can help you to make informed, evidence-based decisions about marketing, design, and user experience.

User Testing 100

User Testing Product Research Research Software Testing 100